With DEI's strong opponent entered the White House, Target is ending its diversified goal
New York (Associated Press) -Tjimett Tagit, a discount chain, said on Friday that it will reduce diversification, fairness and inclusive measures with competitors Wal -Mart and other famous American brands. Attack, and starting this week, the White House.
The retailer, headquartered in Minnespolis, said that its “belonging to the target heart” strategy will include termination of a plan, which aims to help black employees build a meaningful career and improve the experience of black shoppers. And after the police killed the blacks, it promoted the company's George Freud in 2020.
Target operates nearly 2,000 stores across the country and has more than 400,000 employees. The company said that it has planned to end the racial plan this year. The company said on Friday that it will also complete the diversified, fair and inclusive (DEI) goals set in the three -year cycle.
These goals include employment and promotion of more women and few ethnic group members, as well as recruiting more diverse suppliers, including colored people, women, LGBTQ+ people, veterans, and disabled companies.
Target has long been a active advocate for black and LGBTQ+ crowd rights. The Chief Community Impact and Fairness of Target, Kiera Fernandez, described DEI's decision in a memorandum to the employee as a memorandum of the company that created the “welcome work and guest environment of everyone and the guest environment” of the company for decades. “Next chapter”.
Fernandez wrote in the memo shared by Tagit on Friday: “Data, insights, listening and learning have been shaping our strategy next chapter for many years.” Business, we know the importance of maintaining synchronization with the changing external environment in the present and future. “
There is no doubt that since many US companies have taken the DEI goal to cope with the “Black Life is also destiny” protest after the death of Minnes' Apolis Freud, the US civil rights pattern has undergone a huge change within five years.
In 2023, the Supreme Court of the United States made a ruling to prohibit the equal rights operations in college enrollment, which made conservative groups boldly filed a lawsuit or threatened lawsuit against corporate measures, such as employee resource groups and priority recruitment of historical edge groups. practice.
Well -known consumer brands such as Wal -Mart, McDonald's, Ford, Harley Davidson, and John Dir have decreased or gradually canceled their DEI promises in recent months.
President Donald Trump said this week that his government has reached an agreement with conservatives. Conservatives believe that it is unconstitutional to increase the representative policies of ethnic minorities by considering race, gender and sexual orientation.