Why is this Chinese -made Biade shark pickup that attracts people's attention in the global truck market
Detroit-one of the greatest profit pools of a shark in the global American auto manufacturer, with Chinese auto manufacturer Byd Auto, uses pickup trucks to expand its coverage and product portfolios.
Brand badge without vehicles, Byd Shark can be made through the American products. In many ways, it looks like a smaller pickup of Ford's motor. Chinese-made trucks and Ford Explorers are similar to the popular F-150. This is part of the Ford brand's best-selling truck lineup in the United States. It has been 48 years.
Just like BYD's Seagull, this is a small full -power ariring car with a starting point of only 69,800 yuan (or less than 10,000 US dollars) -The global auto manufacturer is worried about China's competitors like Warren Buffett (Warren Buffett). Such competitors may flood their markets and weaken their domestic output and vehicle prices, and the price of vehicles is low to damage their own automotive industry.
Byd has not announced the sale of sharks in the United States, but it has entered General Motors, Ford and Toyota Motors sell trucks, including Australia, Brazil and Mexico.
In the United States, pickup trucks are bakers vehicles of Detroit automobile manufacturers, selling millions of vehicles each year. For Toyota in the United States and the world, they have become more and more important.
“From the perspective of income, when these products bring the importance of these products to the manufacturer, this is a franchise right,” said Terry Woychowski, president of Caresoft Global Motor Company, said that he was the chief engineer of GM full -size trucks before. “Due to the market, this car has attracted a lot of interest.”
Caresoft is a project benchmark and consulting company. It has dismantled and checked about 40 electric vehicles built in China from BYD, NIO and others.
The digital and physical analysis of the company in Michigan analyzes each part of the vehicle, from bolts and tadpoles to seats, motors and battery housings. It then determines how its customers (mainly car manufacturers and suppliers) improve efficiency and reduce their products.
Attract attention
Motor manufacturers such as Ford and Toyota rely on the sales of smaller pickup trucks in the world, and have noticed Byd Shark.
“This is a great product. It sells well. They are trying to sell it in large quantities in Mexico, but they are also located in Thailand.” If we want to become a global player who is now a pickup, we must participate in the competition. “
Although Ford's F-1550 has occupied the supreme rule in the United States, Toyota's Hilux has been the best-selling truck outside North America for many years. Since its launch in 1968, Toyota Motors has sold 19.8 million Hilux trucks, including a record of 851,000 vehicles in 2022.
When asked about Chinese competitors earlier this month, Toyota Chairman Akio Toyoda said the company “needs to prepare global demand for the global market.”
“We try to focus on the needs of each separate market and try to perform the best in the town. This will be our strategy.” Toyoda said at the media round table at the CES Tech meeting.
According to reports, Biad exported more than 10,000 Biade sharks in 2024. It is expected that such sales will increase, especially when the company is ready to expand production.
According to BOFA Securities, BYD's vehicle export share has increased from 2 % or less than 56,000 units in China, an increase in 2024 to 8 % or 350,500 in 2024.
Export volume continued to assist BYD to increase global sales to about 4.3 million vehicles in 2024, higher than about 3 million vehicles in the same period last year. According to Goldman Sachs, Wall Street analysts predict that this year will continue to grow to about 5.5 million this year.
“Byd began to use eye -catching (fierce competition, innovation) products to enter the overseas market. We expect this to become the company's second growth driving force, accounting for 31 % of car sales above 2022-2030 , Goldman Sachs analyst Tina Hou said in an investor bill on January 14.
The BYD shark is expected to help auto manufacturers increase their sales and profits. This is a medium-sized pickup truck-compared with global, the market is smaller in the United States-inserted hybrid power assembly combines electric vehicle components (such as batteries and motors) with a small 1.5-liter internal combustion engine.
According to Byd, the vehicle can run as a full -electric vehicle, and it can also make the battery and motor's engine power supply more than 500 miles between batteries and engines.
Shark's starting price in Mexico is about 899,980 pesos ($ 44,000). This far exceeds other models of BYD, but it is still much cheaper than many hybrid or all -electric trucks in the United States. It is consistent with the price of Mexican's Ford Ranger and Toyota Tacoma Midsize Pickup Truck.
Standard Ford, General Manager
In Michigan, pickup trucks are driving well. Its acceleration is fast, but it is not as fast as Tesla Cyber Truck or GM (GM). It is quiet, but there must be improved riding and control space, which feels less than the current truck in the United States.
According to WoyChowski, the overall construction quality of sharks is impressive, but the elements of the vehicle and the best practice of “sharing” are the same as Ford and GM's current pickups.
Some familiar methods and elements include the overall external design similar to the F-150, including its lighting and the rear shield steps; the front seat interior design is similar to Toyota; and some production of vehicles used in other trucks. The most notable is that its framework-the backbone of the vehicle-immersion in the wax. Woychowski said that this is a process of reducing the corrosion of GM's corrosion for decades.
“You can tell them where to test and who do the benchmark,” Woychowski said when checking the vehicle. “Ford returns here, where the GM is there, Toyota is there.”
This does not mean that the vehicle is not the only one. Although Caresoft still needs to remove sharks to better understand its construction process and parts, the indoor design of the vehicle is most noteworthy.
For example, some battery technology is placed under the rear seats, eliminating the storage space, and there is a background seat that supports the vehicle when the bungee rope is folded.
“This is actually very bad,” Woychowski said when he talked about the back seat. “I will look at this space. I dare to bet that they solve this problem well.”
Other abnormal elements that are not easy to find include rear suspensions with excessive engineering with dual control arm (not every); a very straight frame; there must be unnecessary jacks under the vehicle; he said and use hydraulic pressure to use hydraulic pressure The arm is heavy backplane.
Woychowski said that customers are particularly interested in Chinese auto manufacturers, including BYD because they are growing and agile in developing new products and improving existing models.
“This is a credible truck,” Vejvsky said when he talked about sharks. “They do well. They can do something to clean it up, but this is not a difficult job.”
-CNBC's Michael Bloom contributed to the report.