“White Lotus” still has no advertisement on HBO, but attracts sponsor MAX

Many people on Madison Avenue are inspecting “White Lotus”.

American Express, Diageo, Google, North American BMW and Abercrombie & FITCH reached a sponsorship agreement in the third quarter of the popular series, and the focus of the schedule gradually disappeared to the old rules of TV-AD sales.

In an era that is not too far, the HBO plan has no form of advertisements, and in fact, most programs running on advanced wired services have not formatted for advertising interruption. On MAX, the streaming service of the parent company Warner Bros. Discovery may not expect that its programming will not be advertising. After all, the price of the service layer supported by advertising is less than the price.

This dynamic enables Warner to create advertising transactions, so that advertisements are paired with a plan that has never been achieved a few years ago. “By using the high -quality investment portfolio of our brand and platform, we have created a meaningful and innovative way of immersive, comprehensive advertising series, and linked the audience with advertisers in a meaningful and innovative way,” Warner, “Warner,” Warner Brother Discovery Digital Sales Head Ryan Gould said, statement.

American Express will support behind -the -scenes illustrations provided by social channels, MAX and the “Extras” tab specially used for “White Lotus”. These videos will adopt an interview with actors, performance editing and other video, which can show the story of specific characters. The company's partnership also includes the plot of “White Lotus”, interactive advertisements, and in some cases, the call of the water surface before the “advertising block” of the show.

This financial service company believes that “such a natural synergy with the show, especially we know that our card members are very keen on travel. Jill Hamilton, vice president of U.S. Express Global Media, said in a statement. In addition, the company's sponsorship of “White Lotus” will create a travel guide inspired by the AMEX Travel inspired by the series.

At the same time, Diageo will launch a new movement connected to the “Lotus”, and promote Tanquray Gin and Ketel One Vodka, and will discover the property in Warner Bros.. In the food network plan “kitchen”, chef Jeff Mauro will make Thai -style cocktails, which is the nod of the third season of the series.

Google has created an eight mini series, including Evan Ross Katz, the host of the “White Lotus Official Podcast” and Nichola Duvernay, a member of the third season. The plan was created by the brave internal studio of Warner Bros. Discovery, which will introduce the audience to Google Pixel and Gemini and how to use the adventure during travel. The content will surface on MAX, including the day when the finale of the third quarter is provided.

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