Welcome to Miami, F1’s sunny party attracts every sport-craving crowd
With expected sales, this weekend’s Miami Grand Prix is attracting a young, diverse audience appeal, an important part of Formula One’s rapid success in the United States. Since its inaugural 2022, Miami has been considered a showcase, with a grand and spectacular gathering in the Florida sunshine.
The opening explosion of the three conferences now in the United States is the store window for the sport, which has a special tip for the event this weekend with three teams, Racing, Sauber and Ferrari. RB's pink pink is very excited, but Scuderia's scarlet clumsy corporate blue is very flat with fans.
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Opponents may not like Miami's emphasis as a show, showing food and drinks on entertainment weekends (or f&b confusing because of the confusing drinking caused here, mentioned here) is as basic as racing. The atmosphere and the competition go hand in hand. This is perhaps the first match in the “activity” match that F1 wants to promote and doesn't like it, in which it succeeds and tells its own story.
The atmosphere of general admission – campus – The increasingly popular and affordable tickets away from the high-end hospitality that dominates all media is one of the purest treats, an unquestionable treat due to the lack of global struggling cynicism. There is a kind of air sound, hedonism. Not all racing cars must be accompanied by a gloomy beard in the grass in the rain.
This atmosphere is not the atmosphere informed by the composition of the audience. From the sales information, data refers only to the warnings of the buyer and not all ticket sellers, and Miami is reaching the demographics of every sports eye with fanatical ambitions.
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“We already have high-end luxury buyers, and we do have relationships with them and build their trust,” said Tyler Epp, president of Miami GP. “But at the same time, we have some entry-level racing fan data that tells us that we are also people who are interested and interested and who just want to see the car for the first time.”
It was these new fans who led new single-day tickets and three-day campus tickets. Most importantly, this is also a young audience.
“From the foundations we see among buyers who are 20 and 30, the growth of the base is the most positive,” Epp added. “Our data doesn't tell us that this is a white audience of 30 to 60, which is not what we see now. Of course, they're here, but that's much more than that, and that's partly because we're in Miami, which is such a diverse market.”
Their data are evidenced in terms of track in both age and racial diversity, and gender differences are also noteworthy, with the game relaxing against a possible 50-50 roster in the coming years.
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“We are now tracking about 40% of women to 60% of men,” he said. “This is on buyer data, and I can also say that female audiences are definitely younger than male audiences. It tends to be younger.”
These are the demographics needed for the sport to enjoy the effort to survive with its success in the United States, and the voices and anger of Las Vegas seem to have surpassed Miami in Miami, which is undeniable because in the Hard Rock Stadium game, it is undeniable.
McLaren's Lando Norris won his first F1 competition here last year, which attracted 3.1 million record viewing numbers in the U.S., while Miami now has the top three American TV audiences in F1 history. The average season averages 1.1 million per game. This is still small compared to the NFL and NBA, but is considered a strong number as the sport builds its presence.
EPP can well judge how sports fares look at from a comparison perspective. He worked for NASCAR, INDYCAR and Sports Cars, then went into baseball for four and a half years, and then worked with the NFL's Kansas City Chiefs for nearly nine years. He firmly believes that the future will remain bright.
“We have a very positive outlook on Formula One in the United States,” he said. “I think it’s solidified, keeping and looking at sustained growth here, it doesn’t necessarily swell. I think the U.S. sports ecosystem is generally up and down and it’s a bit fluid in the competitiveness and competition in a particular market, but overall we are really in a very good form for Formula One.”