X now sue more advertisers in the anti -Torais lawsuit, focusing on the company's chief executive officer Linda Yaccarino claims "systemic illegal resistance."
The company was previously known as Twitter and first filed a lawsuit against the Global Advertising Federation and its brand security plan. The plan was called the Global Media Alliance in August 2024.
Soon after that, WFA stopped GARM and wrote: "Recent allegations have misunderstood its purpose and activities, which has caused distractions and greatly exhausted its resources and financial conditions." According to reports Members, it will defense a lawsuit and "prove that we comply with competition rules in all activities."
X subsequently added an advertiser's defendant in the lawsuit, including convulsions as the defendant. Now, as the Business Insider initially reported, the modified complaint further expanded the lawsuit to the Nestlé, Abbott Laboratories, Colgate, Lego, Pinterest, Pinterest, Tyson Foods and Shell.
The complaint stated that WFA "organized a advertiser to resist Twitter through Garm, the purpose was to force Twitter to comply with the security standards of the GARM brand to satisfy Garm." Advertisers stopped buying advertisements on Twitter between November and December 2022, while other advertisers "essentially" reduced their expenses.
The complaint: "Most of today's advertising income comes from small and medium-sized enterprises. These companies are not members of Garm or Garm-MEM-MEM-MEMS advertising agency." The remaining advertisers of the price X are also willing to pay. "
In fact, the lawsuit claims that the advertising price on X is "far lower than the advertising price charged by competitors closest to competitors in the social media advertising market." Opportunities, you can buy low-advertising list priced on brand security platforms that meet or exceed industry standards.
The lawsuit is not the only place for executives to perform pessimistic assessment of business X. According to reports, Elon Musk, the company's owner, told employees in January: "The user growth is stagnant, and the income is not enough to be impressive. We have almost no damage."