LOS ANGELES - Just a few months ago, a fan could expect to spend up to $800 on the opening night of the Carter Carter tour in Los Angeles.
But it opened hours before the door to Sofi Stadium on Monday, with tickets for one tour in the evening dropping to $57.50, and in the resale market, including Ticketmaster, still seem to have thousands of seats.
Some of Beyoncé’s upcoming shows didn’t have such a huge price drop. However, prices dropped to varying degrees during the dates of all her tours, and on her nights, several stadiums still offer most of their seats.
The lower prices have caused surprises and dissatisfaction among people, and some concertgoers say online that this is the latest and they are frustrated by the ticketing process. As ticket prices for concerts continue to rise in recent years, consumers at ticketing companies have objected to what fans say is high fees and unrestricted scalping.
Some people want to take advantage of the lower prices just to work hard in exchange for better tickets that the company they buy from there foiled.
Several members of Beyhive are the nickname of Beyoncé's enthusiastic fan base, sharing tips on how to successfully browse the upgrade process with other fans on Tiktok. But many others say they have no luck. Ticketmaster's Exchange Policy stipulates that buyers can only use "equal or higher prices" to change or upgrade tickets.
Ticketmaster did not immediately respond to a request for comment on Monday. Jada Rivera and Kira Chase drove to Los Angeles from Arizona and they said they paid over $1,200 for their pre-sale tickets, but later paid an additional $300 for an additional seat upgrade, even if other tickets in the same price are available for half the price.
"First sales are usually the cheapest, so that's why we jumped on it because we thought it would only get more expensive from there," Chase said. "And we just watched those tickets go down. We tried to talk to Ticketmaster. They didn't help much."
Not only the singer of the Los Angeles concert. Across the country, many fans have chosen similar regrets online because they chose to buy tickets as early as possible.
“It’s very frustrating because Ticketmaster gives the fantasy that when I’m on pre-sale, the concerts sell or sell out,” said Paul Poulos Jr., who said he had already made his initial $281 nose seat at Beyoncé on May 28 at Metlife Stadium, New Jersey on May 28 at Beyoncé in New Jersey. “They have almost no tickets, so it looks like it’s the seat or isn’t attending at all.”
He said he was turned down when he contacted Ticketmaster to upgrade to the better part because the ticket he wanted was $20 cheaper than he had already paid. The only way to upgrade now, he said, is to choose more expensive tickets if he chooses that part for $100.
He said he was surprised by the development because Beyoncé's last tour was sold out quickly, with a resale price of twice or twice the original ticket. The demand for her 2023 Renaissance journey was so high that some American fans flew to Europe to get cheaper tickets. Fans also flocked to the theater to attend her subsequent concert tour movie, which sold so successfully that it greatly boosted AMC's revenue.
This momentum seemed to continue when Beyoncé released the Cowboy Carter last year. The album quickly surpassed 1 billion streams on Spotify, becoming the most popular album of the day of 2024. In February, "Cowboy Carter" won album of the year at the Grammy Awards.
But the stagnant ticket sales of her latest concert tour have raised some questions about whether this indicates consumer exhaustion or whether the appeal of one of the world’s biggest stars has diminished in some way.
A Beyoncé spokesman did not immediately respond to a request for comment.
Dave Clark, editor of TicketNews.com, a live event industry publication for live events, said that for huge publicity teams and artists like Beyoncé's, management teams often adopt an aggressive pricing strategy and then “enhance” it by launching limited batches of tickets.
Clark, who has no first-hand understanding of Beyoncé’s plans to tour, said pressure could be put on consumers to buy at any asking price in the first few hours of having tickets.
"It seems like this is just the latest example of a tour, with its pricing strategy being too aggressive," Clark said. "From the jump, fans are asking for what they are, not only the original numbers are high, but also in different pre-sales, it's priced differently than regular public sales."
Some fans are just excited to see Queen Bey live performances-even if that means more than they need.
Kristy Larson, at Sofi Stadium on Monday, said she had adapted to the price movement despite paying $250 for the seat. She said while some fans may benefit from buying last-minute cheap tickets, she prefers to be comfortable knowing that her seat is secured.
"If you want to make sure you have a row with your friends and have the experience you need, I think you have to throw some money and make some choices," Larson said. "She (Beyoncé) will take all my money tonight, which is totally OK for me."