In Wales Valley, Mountain Village and Port town, but the weather is mild, which is unreliable.

In response to the trend of staying away from tourists due to the threat of cold and wetness, the Welsh government is building a one-million-pound “weather-resistant” fund for tourism businesses.

Owners of the attraction will be able to apply for up to £20,000 to cover measures such as canopies, sustainable drainage, covered seating areas, shelters or improved access and parking lot surfaces.

The Wales Visitor Attractions Association (WAVA) has partnered with the government to develop the fund, and has claimed that Wales is the first to test the idea to combat the impact of the climate crisis on the tourism industry.

Ashford Price, a spokesperson for Wava and chair of the Cave Centre in South Wales, said: “Meteorologists predict that the UK will get wetter winters and wetter summers, so not trying new ideas is an option. In the future, many attractions will prioritize keeping customers dry.

“Ideas range from changing grass parking lots (it’s easy to turn dirt into stone parking lots) to tourists carrying land trains and then make sure they have roofs on the roof to keep them dry when they line up.

"In some attractions, improved drainage areas will keep the play area dry and applying a layer of lime on the path will help keep the footwear dry. Some boating attractions will provide coverage in their seating areas while looking for dolphins."

Ironically, the Welsh government accidentally launched the fund in a clear week, but it quoted Visit Wales data, which shows that 55% of businesses said the weather was the reason for the fewer visitors in the summer of 2024, and even exceeded the pressure of living costs. Compared to the previous year, nearly 40% of businesses had fewer visitors last summer.

Bad weather includes Storm Lilian, which in August, brought 70 miles of wind to Wales during the peak summer holidays.

Cabinet Secretary Rebecca Evans, who is responsible for the tourism industry, said tough weather has shaped impressive landscapes, but added: "As the weather becomes increasingly unpredictable, it has been identified as the biggest factor affecting the number of visitors to Welsh attractions. Bad weather can prevent them as normal experiences and can enable the impact of experiences and potential situations, thus allowing them to suppress the attractions.

“That’s why we listened to the attention of people working in the tourism attraction sector and launched this fund to help prepare them for changing weather patterns.”

Welsh conservatives were not impressed, claiming that the Labor government’s policies, such as the stricter regulations on holidays, were designed to alleviate the housing crisis in visitors’ hot spots and blamed the “tourism tax” that caused could exacerbate the problem.

"Labor cannot seriously blame itself for its failure in the government," said Gareth Davies, secretary of culture, tourism and sports in the shadow cabinet.