"Please come to my city!"

A familiar cry from music lovers from around the world, wanting their favorite artists to come to their hometown.

However, Indian fans have often seen this plea fall on deaf ears.

Artists such as Sabrina Carpenter, Gracie Abrams and Arctic Monkeys appear on National weekly Spotify album rankingswhere Ed Sheeran's ÷ (Division) has been running for 217 weeks.

Many world-famous musicians tend to flee the country.

But now that seems to be changing.

Dua Lipa's recent performance in Mumbai went viral and Coldplay will soon embark on their tour - nine years after they last visited India.

Their shows include two shows in Ahmedabad, expected to be attended by more than 100,000 people each night.

"It's really cool to have this experience in our own country and see things like this happening more and more," music fan and aspiring artist Anushka Maski told BBC Newsbeat.

Demand for live music appears to be increasing in India, with ticketing platform BookMyShow reporting an 18% growth by 2024.

Ed Sheeran will embark on his biggest ever national tour, and artists including Shawn Mendes and Louis Tomlinson will appear at Lollapalooza in March At the music festival.

Dr Sourindra Banerjee, professor of marketing at Leeds University Business School, said India's 1.4 billion people and their age are a big draw for artists.

"A large proportion of the world's young people live in India," Dr Banerjee told Newsbeat.

"So if I were in the music industry, that would be my goal to get the benefit of the population."

According to data from global market research company Statista, The value of Indian music industry 19 billion (£178 million) in 2021.

It is expected to grow to 37 billion rupees (£346 million) by 2026.

Dr. Banerjee says The rise of K-pop in India Showing Western artists the country's potential to find new fans.

"The major music labels have research teams and they see that someone else (can) capture a big market," he said.

More broadly, he argued that India Growing wealth and connections to the wider world Making it an important place for artists to establish themselves and “collaborate”.

“Not just entering the Indian market but also reaching out to the large Indian (population) living abroad.”

For local artists in India, there is hope that big names will bring them huge opportunities.

Pop/folk singer Anoushka, who has been making music since 2020, believes that Western artists provide opportunities for local artists to gain greater visibility.

She got first-hand experience after opening for BRIT Award winner Ben Howard.

“This is an opportunity I never thought I would have at home,” she said.

Independent singer-songwriter Anumita Nadesan says the chance to work with bigger artists "puts you on the map."

“It’s also very inspiring because before when a super artist came to India, we had to travel to another country to watch their concerts.

"As an artist, you learn a lot by attending these concerts," the Hindi artist said.

Frizzell D'Souza, a pop artist from Bengaluru, said seeing foreign artistes from humble beginnings can send a strong message to Indian audiences that local talent can achieve global fame.

She describes Ed Sheeran as her "songwriting hero" and says his background in busking and playing in grassroots venues is impressive.

"It's reassuring to know that a guy like him can actually do this," Frizzell said.

"Even though he's a superstar now, he really started in the same place that I did."

Frizzell also saw an opportunity for cultural exchange, exposing Western musical figures to Indian sounds.

She mentioned rapper Hanumankind, who has charted globally with the Big Dawgs and collaborated with A$AP Rocky.

"This proves that international acts coming to India also helps Indian artists break through (globally)," she said.

Artists, however, point out some possible drawbacks of the influx of global stars into India.

Frizzell believes the biggest risk is money — and audiences budgeting primarily for bigger artists.

"I hope I'm wrong, but maybe (they) prefer bigger international acts and don't want to take a chance on younger or upcoming acts."

Anumita added that artists also risk overshadowing the attention that smaller artists receive.

“But it also challenges smaller artists and may raise the bar.”

Peony Hirwani, a music reporter for Rolling Stone India, said the risk of being overshadowed is low because companies involved in events usually ensure that local artists are major supporters.

She cited the example of G-Eazy's 2024 tour, which only supports Indian artists - helping to boost their careers.

Instead, she told Newsbeat the focus should be on improving infrastructure to attract big-name stars like Taylor Swift and Beyonce - neither of whom have brought tours to India.

fans have often complain In terms of facilities, concerts are usually held at stadiums used during India's long cricket season, but are not always open year-round.

“So we need more, bigger venues and better music systems,” Penny said.

Lollapalooza takes place at the Racecourse in Mumbai, the only venue with enough space to hold it safely.

"Even some of the (prestigious) stadiums that we have now...there definitely needs to be a conversation about what everyone needs to improve our infrastructure and our venues," Mudan said.

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