President Trump announced that he wanted to impose 100% tariffs on films made outside the United States, but the president's plan seemed far from the end - his announcement began a broader conversation about the current struggles in the film industry and potential policy solutions.

He posted on Truth Social on Sunday night that “The American film industry is dying rapidly.” “Other countries are offering various incentives to keep our film producers and studios away from the United States.”

The president later appeared to hedge his initial tariff plan, told reporters on Monday that he did not want to hurt the U.S. film industry and wanted to meet with entertainment business leaders to ensure they were satisfied with his plan to resume film work.

"Hollywood isn't doing a lot," he said. "They have a good signal that everything is good, but they don't do much."

Jon Voight's visit over the weekend

Trump's social announcement of truth was made after meeting the actors Jon Voight and two business partners took place on the weekend in Mar-A-Lago. The president, along with Sylvester Stallone and Mel Gibson, named Voight one of his "special ambassadors".

In a video shared with NPR this week, Voight said he introduced Trump (who he called a friend), a plan to “save” the U.S. film industry through federal tax incentives, joint production treaties with other countries, and subsidies from drama owners and film and television production companies. Voight called Trump "the greatest president since Abe Lincoln" and said the president "loves the entertainment business and wants to see Hollywood flourish and make the movie bigger than ever."

Trade publications Deadline Voight's proposal was later printed, suggesting it includes a 10% base interest rate federal tax credit that can be used in conjunction with other credits, as well as a "American Culture Test" whose works must meet eligibility.

Steven Paul, an advisor to Voight, CEO of SP Media Group, sent a statement to NPR that the draft document is part of a private discussion, not a public sharing.

“All the ideas contained in the document are designed for discussion,” he wrote. “They are not trying to promote determined political action and do not reflect any formal policy or position.”

The document is the result of a “widespread dialogue” shared by him and Voight with guilds, unions, studios, and how it can “enhance the future of our industry”, he wrote.

In Hollywood, production levels are becoming more and more concerned

Trump’s initial announcement on Sunday provided few details, causing many in the film industry to question how tariffs on films made outside the United States will work: Who has to pay the tariffs? studio? Movie publisher? Will ticket prices rise? Will tariffs apply to international films or American films being shot or filmed around the world? What about TV and streaming shows?

The news has led to speculation about social media and industry group chats, and even late-night talk shows. "next year, White lotus Jimmy Kimmel quipped during a Monday night show.

Stocks of Netflix, Disney, Warner Bros. Discovery, Paramount and Comcast fell briefly in Monday morning trading after Trump announced public release.

So far, studio executives have not publicly commented on the tariff plan. The Film Society has no members, and its members include major Hollywood studios.

While Trump blamed California Gov. Gavin Newsom for “allowing” the production of Leave California earlier this week, the news agency marked an openness to work with the president to increase the U.S. incentives for film and television production, which is $7.50 One billion Federal tax credits for dollars.

"We are eager to work with the Trump administration to further strengthen domestic production and make American films again," Newsom said in a statement. Last fall, Newsom proposed double the current $350 million tax credit program to shoot and film in California.

Meanwhile, Trump's idea of ​​tariffs has been praised by leaders of the team's union.

“For years, Hollywood studios have mined the entire industry by following scripts that outsource good union work following the script of American companies’ bending repertoire. The cost of StudiosChase Chase Chase Productes burned the American workforce that made the film and television industry, President Sean O'Brien and TeamSers Motion Protic Protic Protic Pictures Divicter Pictorm Difices Difices Difices Difices Difices Difices Dougherty said in a famous statement: “It’s a powerful exercise.” The work of our members. ”

The head of the union, the IATSE, who represents the entertainment workers behind the scenes, said in a statement that no plan can harm the U.S. or Canadian film industry.

Studios and unions around the world worry that tariffs on films made outside the United States may spell the end of their own production industry.

For decades, Canada, the United Kingdom, Australia and nearly 100 other countries have provided generous tax incentives, rebates and grants for international production to shoot or shoot in their countries. Some even built new Sound Studios to attract products that want to reduce costs.

Trump said on the "Society of Truth" that these global incentives are "threat" to national security, and his tariff proposals are intended to bring back the performance business.