Tom Llamas hasn't had formal training in juggling, but his new mission to NBC News will make him work hard to get some very large plates spinning in the air.
When Llamas took over Lester Holt's "NBC Night News" table on Monday night, his first job would be to make sure listeners of the program were hardly noticed, even if the transition in this program was one of the more shocking things that happened on TV. Even if he keeps his old job and anchors the "Best Story", he will do that, an hour-long streaming show for broadband NBC News, now starting Monday to Friday’s "night".
"It's interesting, but most of the questions I've received" since NBC News announced his new role, focusing on "How do you do it?" type. “I remind people 'today' for four hours a day."
The self-respecting journalist, 45, said the key was to prove to the audience that he represents them in a world, and that even the simple act of conveying news became increasingly complex. "I hope the audience never forgets that we are there to work for them. I really believe that even if I work at NBC, I work for the audience," he said. "I really hope to do that because at the end of the day, the audience has to trust you."
NBC News executives believe that by naming the "Nighttime" hosts, they provide audiences with what they really want. After all, the guy here is before entering NBC, who was the weekend host of ABC News "Tonight's World News", the most watched nighttime news show in the United States. Llamas is widely regarded as the highest candidate for success, and the show's current anchor David Muir is a famous warning. Muir is only 51 years old, and given his position in the ratings it seems unlikely that he will leave the position anytime soon.
Now, llamas can also anchor evening news, and there are some reasons for internal optimism. A recent reform of the "CBS Evening News" using two anchors and shifted its focus to corporate and functional coverage, which has not received good reviews, Nielsen shows that both "night" and "world news" have won the audience share. Senior executives were also excited about the executives’ performances during the March 7 show, when he filled Holt in “Night” and won more audiences in the 25-54-year-old (the crowd advertisers most longed for on the news show – Muir, who were both eager for the night. Muir usually beat the Cougars in this audience category by 21%, according to Nelson.
ABC News certainly seems to be aware of the new term of llamas on “night”. The Disney-backed News Department recently provided Muir's profile in "People" a few days before Llamas's new start. "I have a lot of admiration and respect for David, and I look forward to fighting him every night," Llamas said. "I'm sure he is too."
"Every night" viewers won't see an overhaul or reshuffle of the format they are familiar with, perhaps nodding to the challenges facing CBS News. "We really started with great respect. Many of our audiences grew up watching 'night'. "There is an inherent emotional connection to the broadcast. ”
Indeed, some new segments should attract a wider audience. An early effort by NBC News Correspondents will explore what every American can relate to, regardless of its background. "We will be very keen and difficult to be in the insurance industry," Llamas said. "There are problems for people from all walks of life," and the impact is the impact of being denied coverage. In an upcoming report, a man with liver cancer was denied coverage due to experimental treatment, after NBC News checked the situation. "I'm from local news," Lamas said. "I don't want to lean back."
NBC's "night" will also begin to increase coverage with the US 250Th Nodding to unforgettable places and people for birthdays in 2026. "Whether you're a Republican or a Democrat, or you're independent," Llamas said, will focus on topics where viewers should have natural interests.
Llamas is just the fourth man to anchor “nightly” for 40 years and says he has sought advice and consultation with many of his exes. But that's not the position he hoped to be an overnight production assistant at the Telemundo station WSCV in Miami when he was 15. "Whatever they want to do, I will do it," Lamas recalls. "You're having coffee, answering calls, running teleporters, going to our crime scene, interviewing local officials." He had to invite his mother to the car until he got his driver's license.
Now, he is bringing tough times to the TV news business. The large number of viewers who once developed the habit of television news have split among dozens of different video sources, and media companies that run the news business are facing new economic pressures and political censorship.
These factors play a major role in deciding to make llamas continue to perform their streaming duties. "I think your way of living is to be everywhere," Llamas said. Rodriguez said NBC intends to push audiences to watch "nightly" and vice versa. "We think it's an opportunity" to bridge any gap between different audiences and "create a lot of cross-current between two shows," she said.
As for politics, the llama said, something like this was beyond his control. All he can do is get the news clear. “You just have to focus on the news and focus on your work, just remember that it has nothing to do with you,” he said. “It has nothing to do with you.”
Part of the mission is to make future generations “night” feasible, especially as news enthusiasts invest more every day through digital and social channels. “The information flooding there is, on the one hand, is scattering audiences scattered between multiple platforms, but it all makes people more demanding to curate, think in a good contextualized news format so that they can best use their time,” Rodriguez said. She added that such shows “only become more important as time goes by.”
It was the first week of a new job, and it was a heavy burden, but the llama seemed ready to start. "I'm going to have to make sure my energy levels peak at 6:30. I probably have to have a little Cuban coffee at 6:29, and after that, I mean, we're going to play."