The Utah Hockey Club was in the process of choosing a permanent team name but couldn't put the puck in the net. The team intended to finalize its name before the 2025-26 NHL season, but the U.S. Patent and Trademark Office denied a request to trademark "Utah Yetis," according to ESPN.

"Yeti" or "Yetis" was the top choice among the six finalists as voted for by fans. Other options are Blizzard, Mammoth, Outlaw, and Venom. Keeping the Utah Hockey Club (or Utah Hockey Club) is also a possibility.

However, The Athletic reported that the U.S. Patent and Trademark Office denied copyright to the six names. The rulings are non-final and give Utah the opportunity to defend the names. The team has three months from the date of rejection to try to move forward with the trademark process.

The mammoth was turned away in November, while the other five were stopped in January.

Fans of YETI, a company that makes beverages, coolers and bags, probably won't be surprised to learn that Utah has had some difficulty obtaining the "Yeti" trademark. According to KSL.com's Ryan Miller, the U.S. Patent and Trademark Office rejected "Utah Yetis" due to "likelihood of confusion."

Even if "Utah" is part of the name, use of "Yeti" would be "so similar to a registered mark that consumers are likely to be confused, mistaken, or deceived as to the commercial origin of the goods and/or services" by both parties, U.S. Patent Trademark The bureau said in a ruling issued on January 9.

While "Yeti" will be the name of the NHL team, the team will also sell "apparel, namely, shirts, T-shirts, jerseys, sweatshirts, sweatpants, hats, scarves, infant and toddler onesies, pajamas," and bandanas , underwear, gloves, socks, shorts, suspenders, swimming trunks, coats, jackets, gowns, pants, leggings, sweaters, earmuffs, cloth bibs, belts, warm-up suits, headbands and wristbands,” according to the trademark application .

But YETI (or Yeti Coolers LLC) already owns multiple trademarks for standard and stylized fonts for almost all of the same products.

This is not an automatic deal breaker. Utah simply needs to provide more evidence to support its new trademark claims. Maybe the team could consult the Detroit Red Wings, who exist in the same world as the Red Wings Shoe Company.

The six names were selected through fan voting from an initial list of 20 before the Utah Hockey Club relocated from Arizona to Salt Lake City last April for its first season. So far this season, the Utah Jazz have a record of 21-19-7, ranking 11th in the Western Conference.