Creative businesses and projects across the UK will receive government funding thanks to a £60 million ($73 million) investment package unveiled on Friday, as the Labor government drives growth in the sector as part of its drive to boost the economy. the broader economy.

Prime Minister Keir Starmer's team said on Friday that the investment package would benefit "hundreds" of companies and "marks the first step in the government's plans for the creative industries sector". The plan will include £40 million ($49 million) of investment in "start-up video game studios, UK music and film exports, creative businesses outside London" and grassroots music venues.

British media and entertainment companies have been looking to move beyond their traditional London-centric approach to business in recent years, amid calls for more content to be produced outside London and for more stories set outside the capital.

On Friday, Culture Secretary Lisa Nandy will convene more than 250 creatives at the Glasshouse International Center for Music in Gateshead, England, part of the greater Newcastle area. Business and cultural leaders set out how the government would work with the industry to "increase growth and investment", a statement said.

At the summit, Nandy will also officially announce that the government’s priority areas for the creative industry are the North East, Greater Manchester, Liverpool City Region, West Yorkshire, West Midlands, Greater London, West of England, South Wales, Glasgow, Edinburgh -Dundee Corridor and Belfast, Northern Ireland.

“From film and fashion to music and advertising, our creative industries are truly world-class and play a key role in helping us deliver on this government’s mission to drive economic growth across the UK,” Nandy said. “Our £60 million funding support will support creative and cultural organizations across the UK to drive growth by transforming local venues, creating jobs, supporting businesses and spreading opportunity across the country. But this is by no means a limit to our ambition, which That’s why the creative industries are at the heart of the upcoming industrial strategy and will continue to play a key role in this government’s plans for change.”

Chancellor of the Exchequer or Finance Minister Rachel Reeves added: "Our priority is growing the economy and our creative industries are a British success story and will play an important role in our plans to boost the artificial intelligence industry. Basically, this is another step in our journey to grow even faster so we can put more money in people's pockets."

Foreign Secretary David Lamy recently unveiled a new soft power committee that will act as an advisory board to the government to "support the UK overseas and drive investment and growth at home", demonstrating the Starmer team's focus on creativity and culture Pay attention to the department.

"Soft power is vital to Britain's influence and reputation around the world," Lamy said on Friedat. “I am constantly struck by the tremendous love and respect our music, sports and educational institutions generate across continents. But as a country, we have not taken an adequate strategic approach to these tremendous assets. The effective use of soft power helps build relationships, deepen trust, enhance security and drive economic growth. That’s why I created the Soft Power Commission to channel UK expertise as we look to reimagine the UK’s role on the world stage, reinvigorate alliances and build new partnerships. ”