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President Donald Trump threatened to impose a 50% tariff on all EU imports in a case where the trade deal was not reached on July 9. Given the numerous loopholes and possible Supreme Court revocations, the recent ITC ruling is unlikely to slow down Trump’s efforts. The outcry from Europe is loud and multilingual - we need to ignore it.
In my early years as an EU ambassador during Trump’s first semester, I invited members of the European Roundtable to lunch. I asked if these CEOs of the largest companies in Europe own property in the United States. "But how do you eat in the United States?" I asked. "What are you driving? Do you bring your car and food?" They said with a smile that the reluctance of our products has nothing to do with our food or manufacturing. Those closed doors are European protectionism. In short, our cars are reliable and our vegetables are healthy and they just want to win.
On the trade side, they have won decades of victory, and that has to change.
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When Trump spoke to EU Chief Ursula von der Leyen on May 25, she called the conversation with him, a "good call" and promised that "Europe is ready to negotiate quickly and decisively," to achieve: "To reach a good deal, we need time until July 9."
The United States has a long history with the EU, which is why Americans expect them to have fair contracts. Document: Flags of 27 EU countries flew in the wind in front of the European Parliament on April 5, 2025 in front of the European Parliament in Brussels, Belgium. (Thierry Monasse/Getty Images)
Two of the conversations mean that the United States is now asking them to go deeper into our red line. Europe loves performances without results. I know the feeling of negotiating with them - they can be slower than the French cantilever - and the result is also escargot-sized. very good. This is cosmetics. This is meaningless.
We've had trade talks a lot before, and leaders like Von der Leyen begged for more time and promised that they'll become serious. The reality is that they will hold meetings, but they will refuse to remove the red lines that even make them in the U.S. trade. They must.
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The United States should be treated differently from any other trading partner, which is our requirement for China. If we are going to adopt weapons, the EU needs to support our sanctions. We hope that the EU will operate in its own interests will decline rather than contributing to the economic interests of the alliance. We should be in relation to trade reciprocity with deep and material concessions.
The U.S.-EU trade deficit is surging. It has increased from $45 billion in 1999 to $235 billion in 2024. If we include last year's services, the trade deficit has only been reduced to $161 billion.
The U.S. president from Clinton to Trump is highly resistant to trade by the EU. They are reluctant to admit that they cry even under unilateral pressure, they think they think it is our excess and always choose multilateral solutions (such as strengthening the WTO) for perceived stability and predictability.
When Trump recently said: "They have treated us very seriously over the years."
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In 1999, when President Bill Clinton was busy with the "Banana War", he believed that American fruit importers should be free to enter the EU market, and the overall global trade deficit of the nearly $170 billion at the time came from the EU. In 2002, George W. Bush imposed steel tariffs to protect domestic producers, and our trade deficit with the EU increased to $86 billion in one year. During Trump's first semester, our trade deficit increased from $151 billion in 2017 to $182 billion in 2020. Now that your trade deficit is $235 billion, you can understand why he is angry.
Trump has no negotiations, he is fatal. He hopes that in a considerable portion of their market, the EU treats us completely differently than any other trading partner because we have made it. Not only is the trade imbalance for decades, but the security assurance provided by the United States has been provided for a long time. They need to overcome strict VAT, health and digital regulations and make choices that reflect our shared history.
President Donald Trump criticized the growing trade deficit with Europe. Archives: Trump's "America" held in Phoenix on Sunday, December 22, 2024. (AP Photos/Rick Scructors)
Trump is doing something distinct and direct as the EU prepares to play ropes with us again. He said you can have all the regulations and juicy red European tomatoes, but you have to pay a 50% tariff. Is it really worth it?
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Europeans should be exposed to American products. Trump doesn't force anyone to buy them, just to gain access. If the Americans do things in a way that doesn’t fit European tastes or sensitivity, then let the market talk to themselves. vice versa. All we need to ask for is a fair shot.
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I predict that the EU will once again pass their organic, manicured gardens while Walz without results. I think Trump predicted that, too. The rolling will take place on July 9 without substantial concessions made by the EU, forcing the president to impose major tariffs. They will cause extreme pain on both sides, but the negotiation between us is like breaking a horse. Trump is necessary and determined not to surrender to his knees, but to be different from other trading partners. When they do, I believe we will listen. It would be great if Americans like European products better than ours. American manufacturers will have to figure it out.
The U.S.-EU trade deficit is surging. It has increased from $45 billion in 1999 to $235 billion in 2024. If we include last year's services, the trade deficit has only been reduced to $161 billion.
Rebalancing trade imbalances is not a lot of money, but it is a sign of gratitude and respect for what the United States has done over the past 80 years. Many Europeans still claim that the Marshall Plan is made by the United States for the benefit of Europe and ours. That's ridiculous.
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Think so. It makes sense if two friends, one rich, one poor friend goes out for dinner regularly and the rich always pay. If poor friends need surgery and wealthy people are willing to cover it up, it still makes sense. After all, their friendship is a meaningful and meaningful friendship. But if one day a poor friend falls into wealth and has the opportunity to help those who consistently support him for decades and then refuse, there is a major problem.
The United States and the European Union are these two friends. No one wants this kind of relationship to collapse, and everyone’s eyes are focused on the EU because the world knows how long the United States has taken over. We want a friend to be one favor because it is their turn to pay.
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