How do you plan to celebrate the 20th anniversary of the men's ashes in 2005? Finally time to get the Kevin Peterson Skunk cut? Gather your friends to get drunk around Trafalgar Square?
Actually, YouTube will do one quiet afternoon, with Simon Jones’ reversal repetition repeated with Michael Clarke, breaking away from tobacco like a popular cork. That rabbit hole should eventually take you to Peterson's 2014 appearance on the Graham Norton show, where he discussed his tension with Andrew Strauss next to Taylor Swift. Yes, this actually happened.
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Or, you can dig out “Ash – Ashes – Live Test Match Cricket on Free TV in the February 2006 report of the Culture, Media and Sports Commission? You know you want.
It's not a thriller, but it's worth your time if you're wondering about a sport's breakthrough moment - the series has attracted 8 million channel-high audiences on Channel 4 before hiding. The report examined the decision of the England and Wales Cricket Commission to sell its live TV rights separately to the Sky, ending Channel 4's test cricket coverage after that golden summer and putting the game behind a paywall. Question marks in the report title are unnecessary.
The MPs did not limit their anger to the ECB, which rejected Channel 4 bids for partial testing, while a new £220 million rights package favored by the new £220 million rights package reached in late 2004, both BBC and ITV were criticized for arranging a five-day race from 2006 to 2009, although they did not bid. "If the BBC, ITV and Channel 4 all bid, the ECB may insist that they are not ready to reach an exclusive agreement with anyone," the report said.
It also examined the “gentleman agreement” between the ECB President Lord McLaurin and the 1998 Minister of Culture Lord Smith, when Test cricket in England was removed from the “Jewelry in the Crown” list. While the ECB may attract a lot of checks on paid TV, the two agreed that test cricket would not be fully withdrawn from ground view, prompting Channel 4 and Sky to share rights from 1999 to 2005.
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But the old world is not suitable in the new century. The two had already vacated their posts before the exclusive Sky deal. The committee said “disappointing to the ECB and DCM because they failed to fulfill their commitments, albeit without legally binding commitments”.
The ECB provided reasons, with the governing body CEO David Collier claiming that rejecting additional Sky Cash would “eliminate” the grassroots game. Channel 4's bid is subject to a loss of £16 million a year. A campaign group called “Keep Cricket Freedom” believes that a significant reduction in exposure will affect sponsorship revenue. A committee member asked if the deal was about counties that rely on broadcasting in terms of broadcast revenue. The center for sale is the European Central Bank Marketing Committee and Somerset President Giles Clarke.
Many people have anecdotes to argue about what is missing. “All the buzz about the 2005 ashes, you can see it during the summer vacation, people playing cricket in the park,” said Simon Hughes, a commentator for Channel 4’s report. "And I've been there for years. That lasted about a year and then it died.
"I regret the great cricketers in England like Joe Root and Alastair Cook. It's a huge generation."
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Hughes retained hatred for the ECB at that time. "It's a huge mistake. I don't blame the sky for it. I think they did a great job. The money is obviously very valuable to the game, but it's not as good as exposure.
"I'm not worried about changes in coverage. I just know that this will no longer be part of the national dialogue."
Cricket is often mentioned when the numbers in entertainment engagement fall, but the game can not only be enjoyed by playing the game. From the discussion that follows, the writing tips for prompts, all of which will be limited if the audience shrinks. The desire for every sport - Become National Dialogue - It's always been a challenge.
Although the last day of the Oval in 2005 attracted 7.4 million viewers, the corresponding figure dropped to 1.92 million four years later. The ashes of men in 2023 are the greatest ashes, many barrel hats sold and will surely inspire many hats, but their influence is limited. Edgbaston's first test was a true classic win by Nita's Pat Cummins, attracting peak TV viewers in the sky.
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Paul Smith, a scholar at De Montfort University, wrote about sports media rights. He said cricket has become a "niche" sport that is "increasingly focused on private schools." "While free TV coverage is not a panacea for these issues, it certainly helps expose the game to children and other parts of the game that aren't exposed through private schools, clubs or family connections," Smith added.
In 2017, the European Central Bank (ECB) revealed a new broadcasting agreement that would return live international cricket to the BBC starting in 2020, an acknowledgement that the sport has become too isolated. In addition to one hundred reports, the BBC also showed a handful of English men and women Twenty20 internationals, not radical but still of crucial significance. English women have not been broadcast live on free UK television since the 1993 World Cup final. While BBC's TV coverage of One Hundred and International Highlights will continue this summer, as the Telegraph reports, these T20 internationals are expected to move to Channel 5.
Test cricket in England has not returned yet. In 2009, an independent comment led by David Davies suggested that the home ash test be on the “Crown Jewelry” list. Clarke then retaliated against the European Central Bank (ECB), warning that the decline in broadcast revenue would be "disastrous" for grassroots funds. Ten years later, Clark's successor Colin Graves claimed that the public broadcasters were not interested in testing due to production costs and difficult schedules.
The reality remains that once the goods are sold for 20 years, they will not return to similar arrangements. "Of course, if public service media were unable to provide the necessary rights fees in 2005, they must be at a disadvantage now," Smith said. "Not only because the competition for these rights is higher, but it is also possible that the sky competition from TNT or streaming services is going to be.
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“However, over the past decade or so, public service media have also damaged revenue streams, especially the BBC freezes of licensing fees. Even for commercially funded public service media (such as Channel 4), the ability to bid on site rights has been damaged by the erosion of advertising revenue, as its share has declined.”
There is room Small Some red ball movement? One idea Ali Martin put forward on these pages in 2018 was to share a main exam each year by Sky and the BBC, which turned it into a festival event.
Smith also suggested using the ground to create "activity TV". He said there is pragmatism in the ECB that convinces Sky to share the men’s ashes test with its free-to-air partners at Lord’s, with women’s ashes counterparts, whether it’s the solitude test or the main white ball game (the venue has not been assigned a female ashes test yet)). The move will respond to the 2019 Men's World Cup final with Channel 4 in the UK's Channel 4 on that clumsy day in cross-channel adjustments.
"You're going to have to negotiate a reduction in rights," Smith said. "So it's likely that means the ECB has lost some money. But given my relatively small erosion of Sky's overall exclusivity in the ECB, I'll try to convince Sky that it's a huge promotion for its wider subscription coverage.
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“Pay TV broadcasters and subscription services are eager to avoid negative publicity that sometimes appears when they have exclusive rights in certain sports events. The iconic gestures that make these major events share with free activities, such as the 2019 Cricket World Cup final, for example, they are eager to stop pay TV operators in order to stop the public calling for the Plaza to recruit listed events systems.”
But that's the same: the way we consume cricket has changed. England's highlights are already easy to find on YZ Heartland's YouTube, with paid TV operators sharing live broadcasts. Sky and one hundred. Smith also pointed out the BBC's rights value for match clips on its website. There is a path to fanaticism here, even if it involves the doomed destiny of England.
Pay TV also announced that Sky's coverage was undoubtedly excellent, their funds helped England's World Cup victory and so on. "Young audiences now spend nearly half of the sports through Sky... This refutes the widespread view that young people are not watching sports behind paywalls," media research firm Enders reported last year.
However, those communication moments at home are still limited. For twenty years, the series remains extraordinary: about the quarrels that occur, and the subsequent quarantine retreat.