Right-leaning podcasters and influencers played a role in the election of President Donald Trump, according to a new report.
"Over the past two years, a series of wildly popular podcasts and streamers have cemented themselves as new mainstream sources of information for millions of young people, and are using their perch to rally, according to new Bloomberg analysis ingredients to bolster the Trump political right,” Bloomberg wrote in a Wednesday article.
The podcasters and influencers analyzed by Bloomberg were all male and had audiences that were mostly men. The nine podcasters and influencer groups listed are Aden Roth, Andrew Schultz, Neck Boy, Logan Paul, Joe Rogan, Lex Friedman, Patrick Bate David , Sean Ryan and Theo Fung.
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Bloomberg has published a lengthy article covering the importance of right-leaning podcasts and influencers in helping win the election for President Donald Trump. (Joe Rogan’s experience)
Bloomberg summed up the political worldview of these podcasts by showing the United States as a "country stabilized by soaring inflation" and featuring "immigrants streaming across the border and the beginning of World War III."
“The same message was delivered in Trump’s inaugural address on Monday,” Bloomberg wrote. “Now that Trump is back in power, broadcasters are well-positioned to help build support for his political agenda, Turning grievances into policies that extend beyond even Trump’s term.”
The article continued: "The broadcasters' style is not that of a political pundit, while their conservative topics are sandwiched between sports, masculinity, internet culture, gambling and pranks on a liberal wheel, which makes for a more unpopular view of the speech. political audience.”
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Podcaster Joe Rogan repeatedly talks about how the modern American left has driven out many people with identity politics and unrealistic policies. ((Michael Schwartz/Thread Images))
"Nearly 50% of 12-year-olds listen to podcasts monthly," Edison Research found, according to research on the country's changing media preferences, Bloomberg revealed.
In one particularly noteworthy example from the 2024 cycle, Rogan's interview with Trump in the final weeks of the campaign has racked up more than 50 million views on YouTube.
After the election, Bloomberg wrote that influencers "continued to produce videos along the same themes - increasing leeway from the platform for content that once broke the rules, floating to events in the lead-up to the inauguration and the weekend before."
Their influence, especially on young people, only develops in the political arena. Bloomberg writes that Trump’s political rhetoric coincides with the world’s most popular podcast.
"Trump's personality and history are compatible with the program's masculine messaging," Alice Marwick, research director at the Data & Society Institute, told Bloomberg.
Comedian Theo von attended President Trump's inauguration on Monday, January 20. (Jasper Colt-Pool/Getty Images)
"It's like, don't be ashamed of your basic masculine desires," she added. "Don't let anyone make you feel guilty, don't let anyone bring you down. You should feel proud and strong, and you too You should follow your critics.”
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