Warner Bros. discovers that streaming platform Max will rebrand as HBO Max and will not have a name until 2023. jakub porzycki/nurphoto by getty image Closed subtitles
The streaming service formerly known as HBO MAX will be called HBO Max again.
Warner Bros. Discovery (WBD) announced Wednesday that it will soon re-place “HBO” in its name for two years and a lot of criticism.
“Returning the HBO brand to HBO Max will further move the service forward and expand the uniqueness that subscribers can expect from the product,” it said in a press release.
Warnermedia and Discovery, Inc. in 2022. Following the merger, executives hope the name “Max” will reflect a wider mix of programming and send out larger family-friendly content.
But even like popular HBO originals, this change never really caused White lotus and Our last one Warner Bros. found that dominating the discourse and driving people into the platform – it has added 22 million users over the past year. It hopes that the reshaping planned this summer will be based on this momentum.
"It also proves WBD's willingness to iterate its strategies and approaches - inclined toward consumer data and insights to maximize the position of success," the release said.
The announcement has been mocked by quite a lot of social media, especially all the news about the streamer itself.
Max updated its resume on X (which many people still call Twitter) to "These remakes try to murder me," a quote to one of its popular shows. It then began tweeting a series of memes amid its own identity crisis and public reactions.
It turned to some of the most well-known names to point this out - from Julia Louis Dreyfus's gif veep reaction Pitt Star Noah Wyle has appeared on a video montage of various celebrities, and they are openly working with the "bigest".
While the 2023 name change was ahead of the price increase – the largest plan ranges from $9.99 per month to a premium to $20.99, the company has not announced any changes to this pricing or subscription tier. It's talking about the platform: "same application, new name".
Streaming services have been named after several names over the years, just before this “trash.”
It is rooted in HBO's wired power station HBO - Home Box Office, which was founded in 1972 and offers uncut commercial-free films.
HBO grew up over the years and began experimenting with original programming in the late 1990s. It's the same as gold soprano - A show that is widely attributed to innovative TV, and like electric wire and Sex and the city. The Cultural Sword Saint has also established other channels, such as the HBO family and HBO Latino.
In 2010, it launched HBO GO, an Internet streaming service that automatically accesses wired users. Five years later, HBO is now an independent streaming service that requires no cable subscriptions.
Both of them were eventually folded into HBO Max 1.0, which was launched in May 2020. By then, AT&T had acquired HBO's parent company TimeWarner in a controversial $85 billion merger. Therefore, the new streaming platform includes not only HBO shows, but also programming for Warner Bros. Film Studio, Turner Cable Networks family, and even the complete library of the Japanese Animation Gallery Ghibli.
The rebranding to Max in May 2023 was widely placed, and critics were confused about the separation of HBO and the separation of glitch technology.
In late March this year, the company changed its largest logo from shiny blue to black and white, a callback to the original HBO brand, and perhaps a signal that the brand will move again. For most of the internet, this new reversal is both a further whip and a welcome course correction.
“With the lessons we are doing, we think HBO Max is better representing our current consumer proposition,” Casey Bloys, chairman and CEO of HBO and Max Content, said Wednesday during WBD expectations.
according to Hollywood Reporteras Bloys goes back and forth, the audience responds with laughter and obvious recognition.
"The good news is that I have a drawer full of stationery," he said. "So I'm ready."
Many other companies have launched recent rebrandings, whether it’s a change in the logo, its layout – as announced earlier this month by Netflix, streaming platform announced, or their name.
Consider Facebook changing its name to Meta in 2021 and Twitter to X in 2023, as Max rompedly confirmed in a tweet: "Your move, @x".
Last year, after more than a century, Campbell Soup Company dropped the "soup" from its name. Dunkin, who has long been named after many clients, has officially abandoned the “doughnuts.”
Allen Adamson, co-founder of marketing consulting firm Metaforce, told NPR at the time that the company's rebranding remains relevant.
"People find donuts not the healthiest thing or weight is as fun to watch before," he said. (Weight observers filed for bankruptcy this month.)
Many of the companies we know today start with completely different names. Nike used to be the Blue Ribbon Sports, Pepsi - then Brad's drinks and subways were founded in Pete's super submarine.