The new so-called "soda tax" approved by Santa Cruz City voters has taken effect Thursday, the first tax in California since the ban signed by former Gov. Jerry Brown in 2018.

The tax was approved by voters in November - adding taxes on sweeteners per ounce or more calories to non-alcoholic beverages, and drinks for every 12-liquid beverages contain 40 calories, including soda, coffee, coffee, sweet iced tea, energy drinks, energy drinks and sleds.

Four other California cities, including San Francisco, Berkeley, Oakland and Albany, have taxed powdered sugar drinks on books, and Berkeley is the first city in the country to do so.

But Santa Cruz is the first to establish a new one since lawmakers and business leaders reached an agreement signed by the former governor, which prohibits local governments from taxing soda until 2031.

One of the soda tax supporters of Santa Cruz City Councilors and one of the soda tax supporters, the sport was framed for a fight between Santa Cruz and the American Beverage Association after the measures passed in November were passed.

“It really resonates with people, a large industry trying to manipulate local voters,” Kalantari-Johnson told the publication. “We don’t allow large industries to decide for us.”

The sugary beverage tax in Santa Cruz does not apply to beverages for medical purposes, every 12 ounces of beverages, baby drinks, supplemental or dietary alternative beverages, milk products, 100% natural plant or juices, concentrates, concentrates, concentrates, sweet medicines (such as cough syrup) and alcohol-containing beverages.

“Santa Cruz proved that when stating facts about the dangers of sugary drinks, voters deceived them through millions of dollars in the soda industry, by deceiving them in misunderstanding ways,” Nancy Brown, CEO of the American Heart Association, said in a recent statement. “The American Heart Association is proud to support the voting measure and remains committed to the City of Santa Cruz in years of David’s efforts to the Giants’ beverage industry this year.”

Steve Maviglio, spokesman for the American Beverage Association. Lobbying against the Soda tax has condemned the latest measures in the statement.

"Santa Cruz is breaking taxes on a statewide ban on grocery taxes, a broad coalition of small businesses, progressive leaders, unions and social justice organizations because it is an unfair burden on working families who are already struggling with record prices," he wrote in an email.

American Beverage Association. A campaign called "Your Cart Your Choice" was also launched.

"Taxes harm the highest prices for low-income communities and people with maximum salaries," the event's website said. "More taxes are the last thing working families need right now because of the cruel inflation rates, supply chain issues and making everyday items more expensive."