Transport in London (TFL) bans charity advertising from rescue children, demanding the lifting of two-way restrictions on universal credit and child tax credits and believes they violate the standards of their "political" advertising.
The ads are intended to convey a message like the Train Departure Committee: “When you go to work, when you’re in another child in the UK, you’re going to be dragged into poverty.”
They will run at Westminster Underground Station to align with a comprehensive government spending review due on June 11.
After the ad was initially rejected, the charity changed a strap line from “the time the British government repealed the two-person limit” to “it was time to abolish the double-child restrictions”, but this was also rejected by the transport agency.
The two-school restriction proposed by the Conservative government in 2017 means parents cannot obtain general credit or child tax credit for more than two children.
The final analysis of the Child Poverty Alliance shows that the hat is the “main driver of child poverty” in the UK, and the Child Poverty Action Group found that the removal of the hat would lift 350,000 children out of poverty.
According to the rescue of children, an average of 109 children are restricted to poverty every day - equivalent to every 13 minutes.
The rescue of the children was told that the ads were rejected for violating the TFL ban on political party advertising.
But an advertisement for the housing charity shelter urged Prime Minister Rachel Reeves to invest in social housing and was accepted earlier this spring.
Meghan Meek-o'Connor is the head of Save Children's Poverty Policy in the UK.
"We know that when approving or rejecting underground ads, it's hard to trample on TFL. But in our opinion, the controversy over this ad is much smaller than the others it's approved."
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“We are not going to stop raising our voices to make sure every child has the support they need to reach their full potential,” she added. “It is not a controversy to tell the public that the restrictions on two children put children in poverty and that are getting worse.”
Last week, TFL overturned the advertising ban on British pregnancy counseling services (BPA) charity after London Mayor Sadiq Khan intervened.
The poster calls on people to lobby its members of Congress to vote for decriminalization of abortion and was initially denied for making the Metropolitan Police stand out.
TFL has been contacted for comment.