Tesla claims that the Cybertruck will be "the best-selling electric pickup truck in the United States in 2024." However, the company is offering discounts of up to $2,600 on low-poly trucks for the first time, suggesting demand may not be as strong as Tesla wants you to think.

The company's inventory page shows discounts of up to $1,600 on new Cybertrucks and up to $2,600 on lightly used demo trucks. The price drops you see will depend on how you configure the Cybertruck.

The discounts come at a time when the electric vehicle market is suddenly bursting with offerings, from established players like Chevrolet and Hyundai to upstarts like Rivian and Lucid. People shopping for electric trucks have many options, including the Ford F-150 Lightning, Chevrolet Silverado EV, GMC Hummer and Sierra EV, and the Rivian R1T.

But according to Tesla, the Cybertruck outsold all of those options. How do we know? You'll just have to take their word for it, because Tesla doesn't release sales figures for the Cybertruck, instead just lumping it in with "other models" like the Model S, Model X, and Tesla Semi. . as noted Elektrekwhich is in stark contrast to how Ford reports its sales figures.

For example, Ford said it sold 33,510 F-150 Lightnings in 2024. Tesla has sold an estimated 40,000 Cybertrucks, supporting its claim as the best-selling electric truck in the United States. But again, these are just estimates.

These discounts certainly add trouble to Tesla's case. When manufacturers have too many cars to sell, prices tend to drop. Because Tesla sells vehicles directly to customers, bypassing the traditional dealer model, the discounts come directly from the company.

The Foundation Series Cybertruck was recently removed from shelves after appearing on the company’s inventory page late last year. Earlier this month, Tesla reportedly asked factory employees working on the Cybertruck production line to stay home for three days business insider. Demand appears to be starting to wane — a phenomenon experienced by nearly every automaker selling electric vehicles. After selling cars to all early adopters, the company is working to push its products to more price-conscious mass-market shoppers.

All this evidence points to waning demand for Cybertrucks. The electric vehicle certainly has its fans, but polarizing design and Tesla CEO Elon Musk's hard-right politics have also been factors in the truck's diminished appeal.

With EV incentives likely to disappear under Donald Trump and tariffs expected to disrupt the auto industry, Cybertruck looks set to face a tougher 2025.