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During the seven days in early April, Hardcore Watch fans focused all their attention on Geneva, the annual Wathes & Wonders Trade Fair debuted its latest status watches from more than 60 high-profile brands, including Rolex, Patek Philippe, IWC, IWC, Cartier, Cartier, Chanel, Chanel, Chanel and others representing the best in Swiss Homme School.
In a major event in a large lobby called Palexpo, several status brands have also shown new works throughout Geneva, at Beau-Rivage or the four seasons of Splash Hotel or in the boutique of the same name in the city’s historic old town. The week-long event is historically about displaying handicrafts from Swiss watchmakers — but by Wednesday the word “31%” echoed in every space as Brands wondered how the tariffs announced by Donald Trump on the second day might affect them. Although the policy has been temporarily revoked, the ongoing chaos and the way Trump imposes tariffs have not affected concerns about watch brands and future sales in the United States, which is the largest export market for all merchandise in Switzerland since 2021, including watches.
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Until the financial factors of the high-end watch industry are resolved, the 2025 debut offers bounty for conversation points, from sophisticated design elements to attention to pop culture adjacency, and even how many pieces should be sold on the red carpet, undisputedly a key marketing element among luxury brands in various categories these days. Here are 10 pieces to check all the boxes.
Chanel J12 blue
Among Haute-fipure fanatics, Navy and Black are usually favorite color combinations, so Chanel is paired with the latest J12 series, which is perfect. The house is celebrating its 25th anniversary of its sporty watch, and when it debuted it was a game change for black ceramics and steel (later more popular among white ceramics), and now this black mature midnight blue is really about the depth of the color and is matte in the new ceramic treatment.
The J12 bleu is named and is available in a variety of styles, including a limited edition, decorated with beautiful blue sapphires such as 176 steak cut into stone, surrounded by black steel and a 42mm automatic waving watch. On request, on Chanel.com
Cartier Panthère Bracelet
Cartier has been making its Panthère theme as watches and jewelry since 1914, and 110 years later, the cat will only grow in popularity. The number of Cartier debuts at Panthère Designs Cartier is evident in the number of Cartiers that debuted on Watches & Wonders, which are six styles in a variety of gold colors, and different ways to use for diamond and gem decoration.
In the complement of Panthère, the brand new Panthère bracelet stands out as it combines with the jewellery of the house and watches history as one piece. What you see here is 18 carats of gold, green tsavorite eyes and Onyx nose that seem to be focused on the black painted watch dial, which is surrounded by 23 brilliant diamonds and can be placed on the wrist of its wearer. Versions are also available that are almost entirely decorated with diamonds. Cartier.com upon request.
Rolex residents 40
For fans of Rolex's sea or sky residents, meet with land residents. This brand new model at the brand booth is one of the headlines of the week – if you don’t realize that initially, the appearance of brand ambassador Roger Federer in Oyster Steel and Platinum in platinum style is enough to cement the status of this debut. Tennis Legend retails for $14,900, while the rose gold version with grooved bezel costs $42,100, the version seen here is platinum with an ice blue dial (on Rolex, this dial color is only for platinum clocks), which is the highest point for diamondmond.
Platinum is a big trend in Geneva, seen in a range of sporty and elegant clocks, and on this Rolex, there is a trend. While the piece is full of Rolex signatures, it also offers new explanations, such as the Flat Jubilee Bracelet, which updates the Jubilee look that Rolex fans love since 1945. The dialed cellular pattern is brand new (at the same time). Most importantly, in the 40mm case, the new movement is touted as the most accurate mechanical machinery ever made by the brand. $63,500 on Rolex
Hermès Libre Mallon
At first glance, anyone familiar with the red carpet trend will look at Hermes' new Maillon Libre brooch watch and think, wow, this looks great on the tuxedo's laptop. Maillon Libre's case has been transformed into a "free link" since 1938, from the design of the chain, the chain design that the house has been using on jewelry, itself inspired by the chain links of the ship anchor (hence the name).
This year, Hermès made its debut in a bracelet design with polished rose or platinum embellishment, wearing diamonds and Tourmalines, or the brooch style seen here with leather ropes, but can also wear sticks like sticks, ideal for decorative satin lapels. On request, on hermes.com
Hublot Big Bang Unico Water Blue Sapphire
It's all about the 20th anniversary of Hublot's Stand in Geneva's iconic Big Bang observation, which seems to make the watch famous for its steroids. From the unique colors made of ceramics to their skeleton styles or synthetic sapphire cases, the Big Bang continues to win its representation as a kind of same clock, sporty, stylish, stylish and forward-looking.
The Big Bang Unico Water Sapphire is a great look, I am my blue blue blue blue for 44mm sapphire box and rubber belt, all around the Unico automatic chronograph movement with a skeleton dial and 72-hour power reserve. $138,000 on hublot.com
IWC Ingency Automatic 40
It remains to be seen whether the hot summer movies of 2025 will Mission Impossible - Final Estimationto be open on May 23 or Brad Pitt F1due to be released on June 27, but Pitt may have won the game to watch. The actor is both known as a keen watch collector and has researched jewelry designs with Damiani and Asprey, so naturally, he was interested in designing the clocks of his character Sonny Hayes with IWC and wearing them F1.
IWC's Ingenieur is a favorite among Watch fans because of its sporty style (again in this new iteration), from a green grid pattern dial in a 40mm steel shell to a matte and shiny steel combo on the bracelet. Only 1,000 pieces, this automatic Ingenieur is one of two watches designed for F1, which Pitt wore, another one by IWC's pilot watch Chronograph 41 APXGP, worn by members of the novel APXGP racing team Hayes Crew. $12,900, located on iwc.com
Jacob & Co. Astronomy four-axis tourbillon
This may be the next time we will see Jeff Goldblum's next clock Evil: Forever Media Tour starts later this year? The actor prefers Jacobs watches during the News Tour and awards season evilin his next phase as the Wizard of Oz, it will be difficult to defeat Jacob's "Astronomy Four-Axis Urbillon". As the name suggests, the model is the first watch to showcase a quad-axle tourbillon, and it is really fascinating because it rotates around the dial, completing 360 degrees in a minute of the offset dial. Thanks to the mirrored base of the rose gold pyramid, the mirrored base of the movement can be seen at every angle, and the mirrored base of these pyramids captures every detail that occurs in the 47mm rose gold box. The astronomy revolution paired with a red crocodile belt with 18 pieces and is one of Geneva's Guptt watches, but it is also the most discussed among Overwatch fans. $700,000; at jacobandco.com
Jaeger-lecuture Reverso Tribute Monoface Small seconds
The Milan bracelet in 18-carat pink gold has been stunning in Jaeger-Lecoultre's 2025 debut. In 1931, the iconic style was introduced to polo players and the hope of protecting the crystal on the watch during the game's quarrel, the brand over the years introduced various models to raise the stakes, from back-to-back dials, from back-to-back dials on the Duoface to its precious flowers to collect precious lifting, and is such a unique world, either introducing this typical world, or introducing this introduction or introducing this range. However, the retro vibe about this piece stands out because of its pink styling (also seen in grainy dials and polished boxes), as well as a mixture of textures, especially in mesh bracelets, made from hundreds of tangled gold threads. $41,300, on Jaeger-lecoultre.com
Patek Philippe Nautilus Ref. 5811/1460G
Also among the pricing timepieces seen in Geneva, this new self-winding Nautilus showcases the art of gem-setting, a high-jewelry watch that highlights 195 bagette-cut diamonds and 1,285 nelliant-cut diamonds set in 18-karat white gold, with all the stones placed with maximum precision to celebrate the shapes and styling of the Nautilus, among the earliest timepieces to In the 41mm platinum housing, automatic mechanical movement has a stop function, allowing the wearer to set the time to the exact second function. $636,310, on patek.com
Piaget Polo Permanent Calendar Obsidian Watch
Piaget launched its first Polo watch in 1979, and this year the brand has drawn an accent for every fascinating design idea of that era. These include a 42mm case used in 52-photographed platinum, which is decorated with 56 emeralds on the Piaget Polo Polo Perpetual Calendar Massidian, totaling 0.19 carats, partly named after its dark green dial of magnetic volcanic glass. Only 18 pieces, features on ultra-thin automatic effects in the platinum case include a permanent calendar, moon phase and a 42-hour power reserve, all set on a dark green rubber strap. $129,000, on piaget.com