The digital advertising market was sunny enough for investors last quarter, providing the last fear, which could be the looming economic storm of President Donald Trump’s tariff attack.

Wall Street cheers on tech giants for first-quarter results Yuan and letterBoth of these saw the stock rise in revenue and earnings exceed analyst expectations.

The massive numbers of online advertising giants facing economic concerns show that companies are still willing to promote their goods and services to consumers across the internet.

Amazon's The emerging online advertising sector is also higher than analyst estimates for the quarter. The online retail giant's first-quarter advertising sales rose 19% year-on-year, faster than Meta and Google's ad sales, at 16% and 9% respectively.

Smaller social media and online advertising agencies like reddit,,,,, Break and Pinterest First-quarter sales exceeded Wall Street forecasts. Even advertising technology companies application and Trade station Strong quarterly earnings were released.

Appleovin shares soared nearly 15% on Wednesday after mobile ad technology providers surpassed analyst estimates and said they sold their mobile gaming business to Tripledot Studios.

Stocks on the Trade Table rose 18% on Friday, which was the first-quarter earnings reported by the ad tech company at the top and bottom lines.

However, the celebrations stopped, when executives discussed the rest of the year.

Susan Li, chief financial officer of the U.S. chief financial officer, said last week that “Asia-based e-commerce exporters” spend less on digital advertising as a stop to the minimum trade loophole, which benefited retail stores from Temu and Shein (such as Temu and Shein).

"It's very early now, it's hard to know how it will work throughout the quarter, and of course it's hard to know the rest of the year," Lee said in a call with analysts.

Alphabet and Pinterest executives have similar views on slower, specific advertising sales and broader macroeconomic uncertainty. SNAP is even a second-quarter guidance for the unpredictable economy, which could narrow down the company's advertising budget for the rest of the year.

Trade Station CEO Jeff Green also pointed out on Thursday the economy is challenging economically, saying marketers are facing “important time” at work as they begin the year’s macro volatility. ”

“The good news is that the first quarter is really strong, and the fourth quarter of last year was very good,” said Same Samana, head of global equity and real assets at Wells Fargo Investment Institute.

But as companies from various departments lower or even suspend their 2025 sales guidance, just like the auto giant Ford electric motor and Toymaker MattelSamana believes that good times may end.

"What it tells me is that we better enjoy this rally, we better enjoy these good numbers," Samana said. "It will be as good as the coming year."

Retail and consumer packaging merchandise business in ominous signs of social media and online advertising companies Procter & Gambling Warning sales are weakened in a turbulent economy.

Jasmine Enberg, vice president and chief analyst at eMarketer, said companies in these divisions “have about half of social advertising in the United States” and that the reduction in their advertising spending “will have a volatility effect on the social advertising market.”

Enberg believes that a potential slowdown in advertising spending will cause smaller technology platforms to cause greater damage than larger competitors.

“I think what we might see is what we tend to see in times of economic uncertainty, and that is advertisers seek shelter on larger platforms to provide them with a scale and consistent ROI,” Enberg said.

But tech giants like Meta may also feel a little painful, explained Greg Silverman, director of brand economics at consulting firm Interbrand.

Silverman said that while other retailers may decide to open Facebook ads, as Chinese retailers like Temu are taking a step back, the promotions are unlikely to be profitable for these companies.

Silverman said Temu is willing to spend a lot of money on Facebook ads because it has previously benefited from the De Minimis trade loophole, so no U.S. retailer will do the same, especially in a shaky supply chain and high tariffs that could raise the cost of its goods.

"The return on advertising spending Temu gets on Facebook is hard for everyone else to reproduce," Silverman said.

For Wells Fargo's Samana, the current economic uncertainty can be traced back to trade policies and tariffs and their consequent effects throughout the market.

"We started the year with very low tariff levels," Samana said. "Tariffs at the end will be higher, they will make sense, which is bad for the market. I think that's the only important point."

Correction: Appleovin said it will sell its mobile gaming business to Triledot Studios. Earlier versions misinterpreted this move.