It was one of the most ambitious music efforts of all time, and one of the most regrettable and successful music: After Taylor Swift decided to re-record her back catalog, it bought the first six album rights for Swift Swift after it bought the rights to her first six albums.
Swift started teasing the project a few months after the 2019 Ithaca/Big Machine Deal, but it wasn't until 2021 that she officially launched Taylor's version Activity. She continued to give up the re-recorded version of four albums, from Fearless and Redfollowed by speak Now and 1989. In addition to completely reworking the original album, Swift also shares a new version of previously unreleased music, most notably her masterpiece 10-minute version "Too good."
The logic behind it Taylor's version The campaign is intoxicating: Re-recording will allow her to give some control over her music while also ostensibly diluting the value of the original recording. Swift fans are as committed to each release as ever, with a distinctive passion and four releases Taylor's version Album goes beyond Billboard 200 album charts.
On Friday, May 30, Swift announced that she finally bought rights to her first six albums from Shamrock Holdings (which acquired the catalog from Ithaca in 2020). The terms of the deal were not disclosed, but due to the great success of Time Travel and the “enthusiastic support” of her fans, she wrote in a letter that she was able to complete the purchase.
By number, success Taylor's version The record is excellent. According to Luminate, all four albums have received at least 2 billion on-demand streams since their release on May 22. Fearless and speak Now 2.7 billion and 2.1 billion streams were accumulated respectively; Red 7.5 billion streams have been added; and 1989 Leading all four albums with an amazing 8.2 billion streams.
Each re-release release also spawned several successful singles, with new versions of old ideas like “Love Story,” “Crazy Dreams,” “Style” and “State of Grace,” which once again ruined the top 20. Although none of these re-recorded songs were as high as the original song ("Love Story" reached fourth place, television For example, Swift re-recorded No. 11) speak Now Favorite "magic" is higher than the original peak on Hot 100 (No. 19) (number 75).
Not surprisingly, when it comes to singles, the most successful Swift saw was the track "From the Vault". Her 10-minute version of "Too Good" Red (Taylor's version) It entered the first place in the Hot 100 and became the longest top in history. at the same time, Speak now (Taylor's version) The vault hit "I can see you", and the vault reached No. 5, and 1989 (Taylor's version) There are a few top ten hits: "Is it over now?" (This hits the No. 1 too), "We Don't Talk Now", "Suburban Legend" and "Slut!"
Many of Swift's vault collaborations have also done a good job. "I bet you miss me," Chris Stapleton reached No. 22; Maren Morris' "You're on Me" hit 51; Phoebe's Brotherhood reached its peak with No. 43, "It's OK."
Still, Swift’s popular reality and the huge impact of the first six albums mean that any re-record is hard to directly match or surpass the success of the original record. The one who has definitely achieved this feat is 1989and Taylor's version More than 1.3 million copies sold in the first week, just surpassing the 1.28 million sold in the opening week. (Ironically, declare 1989 Re-recording doubled the original album's streaming, and fans were looking forward to the record. )
But in Taylor's version Projects, these four reissues almost certainly achieve their primary goal: entertaining fans and making them more involved than in the four-year range midnight and The tortured poet's department - Visit the world. And, most importantly, draw the audience away from the original recordings she doesn’t own.
Data from Luminate shows Taylor's version In this regard, the record has been successful. During each period television Album release and May 22, only one original album outperformed the re-record: Fearlesscompared to 2.7, this caused an impressive 4 billion streams Taylor's version. At the same time, the original speak Now Streamed 2 billion times Taylor's version It reached 2.1 billion.
As for Red and 1989this television More successful than the Primitive Man. back Red (Taylor's version) It arrived in the second half of 2021, with 7.5 billion streams on the mountain, while the original stream was only 3.7 billion. And after the release 1989 (Taylor's version) In October 2023, it gained 8.2 billion streams, while the original stream was relatively 3 billion.