The much-anticipated second season of Squidward not only became India's most-watched international series in 2024, but also recorded the highest-ever ratings in the category, according to a comprehensive report by media consultancy Ormax Media. The Netflix phenomenon has 19.6 million viewers in India, far more than any other international film.

In the Hindi space, Prime Video's Mirzapur Season 3 topped the list with 30.8 million viewers, followed by Panchayat Season 3 with 28.2 million viewers. Netflix showed its strength in the Hindi film category, claiming 11 spots in the top 15, including the top eight, with "Do Patti" leading the way with 15.1 million viewers.

In the unscripted content space, JioCinema’s Bigg Boss OTT Season 3 topped the list with 17.8 million viewers, followed by Netflix’s The Great Indian Kapil Show Season 1 with 15.7 million viewers.

Apart from the Hindi space, Disney+ Hotstar has also become an important player, leading the Telugu content list with 4 titles and entering the top 10 in the Tamil content space with 7 titles. "Saving Tiger" Season 2 topped the Telugu ratings chart with 5 million viewers, while Prime Video's "Inspector Rishi" topped the list of Tamil content with 4.9 million viewers.

In the international film category, Prime Video's "Road House" was the only film to cross the 5 million-viewer mark, leading to a relatively modest year for international films. Prime Video dominates the field with 6 entries in the top 10, while Netflix takes the remaining 4 spots.

The research also shows that established franchises dominate international content, with seven titles in the top 10, including The Boys Season 4 (10.5 million viewers) and The Lord of the Rings: The Ring Season 2 (8.8 million viewers) ).

In terms of content strength as measured by Ormax Power Rating (OPR), Prime Video's "Panchayat" Season 3 emerged as the most popular Hindi series in 2024 with a score of 77, while "Squid Game 2" ranked internationally with a score of 73 Category tops. point. Among international films, Netflix's "Spaceman" leads the way with 62 points, followed by Disney+ Hotstar's "Taylor Swift|". "Journey of Time (Taylor's Edition)" scored 61 points.

The report highlights interesting trends in marketing popularity, with Mirzapur Season 3 achieving a peak popularity score of 63%, the highest of any streaming show in 2024 and third on the all-time list behind Its predecessors were Mirzapur Season 2 and Family Man Season 2.

The report focuses exclusively on streaming original content, excluding non-original content such as theatrical releases, catch-up TV and sports content. Ormax Media's methodology involves preliminary research on audiences across India to forecast the streaming landscape in the country.