SoundCloud released an update to its Terms of Service after it attracted the heat from music platforms and advocated for its previous updates regarding its AI training policies.
SoundCloud CEO Eliah Seton wrote in an open letter released Wednesday that the company “never used artist content to train AI models”, responding to a statement shared with SoundCloud representatives. Hollywood Reporter last week.
"Not for music creation. Not for large language models. Not for anything that tries to imitate or replace your work," Seton wrote. “We don’t build generated AI tools, nor do we allow third parties to scratch or train them with artist content from SoundCloud.”
Strongly objecting to the update from the February 2024 SoundCloud Terms of Service, saying “Users can expressly agree that your content can be used to provide information for artificial intelligence or machine intelligence technology or services as part of the provision of services and as part of the provision of services.”
The update begins last week's tour, and the anger that draws musicians will be used to train to generate AI models. Seton said in the letter that, similar to SoundCloud's initial statement last week, the platform updated its terms of service "to clarify how we use AI internally to improve the platform for artists and fans," and cited improved search, playlists, playlists and content suggestions.
However, Seton said Wednesday that the language in the update was "too broad and not clear enough".
"This caused confusion, it's ours," Seton wrote. "That's why we're going to fix it."
According to the letter, SoundCloud is making another update to the Terms of Service and says: "We will not use your content to train generative AI models designed to copy or synthesize your sound, music, or similarity without explicit consent, which must be provided affirmatively through the selection mechanism." Old language will be hit.
"If there is an opportunity to leverage generated AI to leverage the interests of human artists, we may offer this opportunity to human artists with explicit consent through the opt-in mechanism," Seton said.
"Our position is simple: AI should support artists, not replace them. Any use of these tools on Soundcloud will continue to reflect that," Seton said. "AI will be part of the ever-changing music landscape. It brings new opportunities, but it also brings very real challenges. That's why our approach is always guided by a single principle: artists first."
SoundCloud's move comes with one of the most controversial issues in the music and entertainment industry, amid concerns following the weekend's removal of all-rights Shira Perlmutter.
Although the change addresses some critics’ concerns, it does not seem to appease all critics. Ed Newton-Rex, founder of the nonprofit music advocacy group, was trained in fairness (he said last week that he would remove his music from the platform) tweeted Wednesday that the update “was not far enough.”
"Their new term will say they won't train AI generation models that replicate your voice/style. However, they open the door: More likelihood of training for AI generation: Your work is trained, which may not replicate your style directly, but still compete with your market." "If they really want to solve the problem, the changes required are simple. It should read 'We won't train generative AI models without your explicit consent.'"
Read Seton's full letter here.