Nowadays, whether it’s birthday, graduation or participation, there is self-evident pressure to share all your special moments online.

However, not everyone has the skills to take high-quality photos, and people often find themselves distracted and unable to take the perfect shot. While choosing a professional photographer, it may not always be feasible in a short period of time.

This is where social agents intervene. The upcoming location-based GIG app opened its waitlist on Wednesday, allowing users to register for their services designed for last-minute photo requests.

The app connects users with trained photographers, videographers and content creators to ensure that their special moments are captured. Additionally, the company targets beauty, fashion and hotel brands that require short product lenses.

The main commitment? The social broker's gig worker or "agent" will arrive in 30 minutes, just like calling Uber.

The social agent is the creative of Lisa Jammal, supported by co-founders Brooke Levy and Jeff Tobler. Jammal is the founder of the Social Intelligence Agency, which works with high-profile clients such as Disney Channel, Recording Academy and Television Academy.

The difference between social agents and competitors is their on-demand services. Imagine sitting in a brunch with a friend and wanting to hire someone to provide a professionally edited photo before you complete your bill.

When hiring an agent, users can book for $65 for 30 minutes, while $120 for 60 minutes. These packaging offer options for photo or video content, including 10-15 images or 5-10 short videos, perfect for platforms like Instagram Reels and Tiktok.

Original unedited content is delivered within 15 minutes of the event, and users can choose to purchase an editing service, which starts at $30. The company claims that it will take several hours to edit.

As we observed in the demonstration, the additional service fee is about $5.

Other features include the ability for users to upload their own photos for temporary editing, the option to book an agent in advance, and the "Share Payment" option, which makes it easy for groups of friends who want to split costs.

The key advantage of this service is its speed and affordability. Contrary to traditional services that typically charge over $100, in some cases, even over $1,000, depending on the duration of the shooting, social agents offer a more budget-friendly option.

For comparison, its closest competitor appears to be Snappr, a market that allows users to notify photographers only for two hours. Snappr promises to provide edited photos within 48 hours, with a price of $60 for 30 minutes.

However, social brokers’ down prices may upset some people. When Uber first launched, taxi drivers had to compete with a new company that offers similar services to new companies with lower salaries for less and paid drivers. Photographers may have similar reactions to social agents.

Still, the company says the app is designed for side husts only, allowing agents to fill downtime and get paid quickly. Additionally, they can set their own prices to give them more control over their income.

Apps like social agents are entering the market to take advantage of the growing gig economy. This shift is happening as the full-time job market slows down. The latest data from the Bureau of Labor Statistics shows that about 4.9 million people are performing part-time because they can’t find stable jobs.

When agents apply to join the platform, they undergo an ID verification and background checking process. Then, an accepted agent is required to complete a series of training modules, including tasks such as editing photos within a specified time frame.

From an agent's perspective, the app provides an engaging interface that allows them to initiate a daily task or request by pressing a green button and end the session with a red button. According to the founders, the app aims to introduce more gamification, such as giving agents $100 to power to complete ten tasks.

In terms of security, a security code is provided to the user and the agent must share on arrival to verify their identity. Additionally, both parties have the option to report any issues if something is upset during the interaction. According to its performance, the agent is rated five out of five stars.

"Social agents are focused on really building trust between agents and clients," Jamal said. "The trust factor is everything, and we really did a great job in every detail. We know that whether it's B2B or B2C, we can invite to be invited into someone's intimate space."

The app will be available on the App Store in June and will initially be available in Los Angeles. According to the company, social brokers have emerged as nearly 100 Los Angeles-based content creators, many of whom come from backgrounds in photography, photography and digital content.

The company also plans to promote it to New York, Miami, Chicago, Dallas, Houston, Philadelphia, Las Vegas, Nashville and Scottsdale. In addition, plans for future international expansion are also appropriate.

The long-term roadmap includes the development of in-app editing tools, which will be part of a $10 monthly subscription, which also offers unlimited storage and other premium features.

Social brokers received $2 million from family and friends.