- All about audio. In this year's Fortune 500, there are 9 new companies led by women. As discussed in yesterday’s newsletter, most of these companies joined the ranks of 500 women-led businesses after elevating women from within to top jobs, an exception (something).
Siriusxm is part of the Fortune 500 property for the first time after he left Liberty Media in September 2024. Like her female CEO, she was promoted to work in 2021 (from god, starting with Sirius).
I'm entering the state of this $8.7 billion company today in one of the latest issue's features wealth. The company is more interesting than it may seem at first glance, involving everything from broadcasting and talent management to satellite launches to space, negotiating with automakers, and even a small business line that provides crew fishing and weather information. The company was revolutionary when it debuted in the early 2000s and promised uninterrupted radio service without FCC regulation. But the streaming era quickly surpassed. Satellite technology does not provide data about the audience, which aligns with algorithmic personalization suggestions.
Under Witz, Siriusxm has grown its podcast business, and now advertising accounts for 20% of subscription revenue; it handles two-thirds of all podcasts among American stars, such as Alex Cooper and Crime fansThe Ashley Flowers attracted headlines.
But that contradicts some tough long-term trends, from quarterly subscriber losses to aging user base and even the rise of self-driving cars, where passengers can watch videos in one day, not just listen to audio.
Witz repositioned Siriusxm on the car, where it was strongest and stared at the living room as a place where Siriusxm could grow. Read more about the new Fortune 500 Company, its CEO, and the challenges raised in my feature story here.
Emma Hinchliffe
Emma.Hinchliffe@fortune.com
The most powerful female daily newsletter is wealth'S introduces women and women leading the business community every day. Today's version is curated by Nina Ajemian. Subscribe here.
This story originally appeared on fortune.com