The Tiktok video begins with Singapore’s Health Minister Ong Ye Kung Fu smiling at the camera while sitting on a park bench.

“So no one tells you that life will be like this,” it’s the instantly recognizable theme song of the sitcom friend drama, as he suddenly joined four other members of his team in the upcoming election.

When the chorus of the song conveys their political message, their fists collide with each other and mix with the residents, cut into a certain montage montage: “I’ll be there for you.”

It is one of many social media videos released by Singapore’s long-standing Party of People’s Action (PAP) as the country competes in the general election on Saturday.

Since 1959, PAP has been one of the longest-serving political parties in the world And it is widely related to stability.

But even if it continues to win elections with a comfortable majority, PAP has remained facing popular popularity for the past two decades.

In recent years, the party has embarked on a mission to revamp its tattoos, meaningless image, especially to attract young voters who are usually more sympathetic to the opposition.

This campaign season, the PAP minister is known for his stereotypical pre-written speeches, which has also been shooting short shows with social media influencers and having long conversations on podcasts. The party even launched a special edition of the virus labubu doll in white uniforms.

Lawrence Wong has led the first election of the Civic Party (PAP) since he served as Prime Minister, and he has a significant online portfolio.

On his social media account, he has been showing off his guitar skills and discussing the national budget at Cat Cafe. His recent visit to Vietnam was reviewed on Tiktok with the Techno Rave soundtrack.

Other ministers in the cabinet have also intensified their efforts: In an online video series with local actors, Culture Minister Edwin Tong plays the barista and serves coffee; Meanwhile, Health Minister Ong spends a day at the local radio station.

Many Singapore influencers have launched content with Papa faces, which seems to be a party effort to connect with young audiences. In June last year, local influencers and celebrities participated in a PAP event that promoted their consistency with the party.

Content creator Valerie Tan Su Min produced a satirical video about politics but did not work with political parties, telling the BBC that efforts like working with influencers could make the deal for some young voters.

"If they didn't do their own research or realize the gravity of the vote, then they're likely to see a video or two, like, 'Okay, that's the one I voted for,'" she said.

There is no doubt that Pap, who has long had an overwhelming parliamentary majority, will remain in power after the election.

It enjoys great support from Singaporeans, especially from seniors who have seen them personally The country flourished under the cervix and cervix.

But despite the election being free from fraud and violations, critics also say the party maintains an unfair advantage through Gerrymandering and a tightly controlled media.

Still, the party has experienced its worst performance in polls in the past three elections - accounting for more than 60% of the vote.

With the support foundation of aging, the key to PAP's future victory is young people.

"Cannotators from different political parties have entered social media," said Carol Soon, associate professor of communications and new media at the National University of Singapore.

The opposition also jumped on the trend, participated in the Tiktok video trend and started an online conversation.

Some have turned the awkward moments of their campaign into social media gold. One of the most popular memes of this election is “Left Appearance,” a song by the opposition candidate lamenting over his bleak prospects for his job. After it spread, he released a follow-up song about the lack of affordable housing.

Social media is particularly important to Singapore’s opposition parties, where the PAP government has imposed significant control over mainstream media. It's also a medium that it's especially popular after a limited quarantine election in 2020.

However, due to its deep pockets, the opposition's efforts have been dwarfed by PAP's efforts.

“When it comes to digital campaigns, resources are still important,” said Netina Tan, associate professor of political science at McMaster University.

Coach Rae Fung, 28, said she is paying extra attention to local podcasts with politicians as guests.

"It's hard to lie about your expertise on podcasts, because it's really deep and is often not very edited," she said. "It helps me understand their thinking process and their as a person."

"Most of the candidates I've met, they do enough candidates on social media to attract us," she said. But "how they appear and their identity as a person is much more important than social media games."

For young Singaporeans like Ms. Fung, their votes will eventually be partying, which is the most convincing solution to their problems.

The rising cost of living in Singapore, always one of the most expensive places in the world, has been one of the biggest concerns for young people. Many people are still worried that homeowners will become more and more in the future.

There is increasing uncertainty about job prospects and economic uncertainty. Singapore authorities and economists warn of the consequences of the U.S.-China trade war and the possible technological recession of global tariffs by U.S. President Donald Trump.

The PAP government is trying to address these concerns. In addition to subsidized housing for first-time buyers, it also increases the supply of apartments and receives subsidies and cash vouchers to aid in parenting and daily expenses. The opposition thinks they can do more.

At the latest PAP election rally, a 37-year-old attendee declined to be named, and while he was "less confident" as Pap will be able to lead the country out of global economic uncertainty, his "lower level of confidence" is lower for the opposition."

Meanwhile, Ariel, who was only 28, named her only by her name at a rally against the opposition, told the BBC that many of his peers were unable to find jobs after graduation. She doesn't think the government has addressed their concerns.

She insists that voting among more opposition candidates will be the way “Singaporeans express our pain and concerns”.

Dr Soon said media movements may be important in Singapore media for political participation during elections, but social media participation does not translate directly into ballot box support.

"At the end of the day, it's about "the people who people think are going to deliver" - whether it's providing more work, reducing the cost of living or becoming an alternative voice in parliament.