In the documentary "Can't Take Off," directors Matthew O'Neill and Perri Peltz reveal the dark side of social media, and the tragic impact of big tech companies' algorithms may have for children and teenagers.

According to an extensive investigation report by Bloomberg News reporter Olivia Carville, the doctor follows a team of lawyers at the Seattle Social Media Victims Law Center, who are fighting several tech companies that have lost their children due to suicide, drug overdose or social media use. O'Neill and Peltz ("Axios", "Surveillance") seized on the lawyer's fight against Section 230 of the Federal Communications Act. Article 230 (known as the Model Communications Act) was established in 1996, noting that Internet service providers cannot be held responsible for what third parties do.

"The fact is that this incredible group of attorneys takes this mission in mind to address Article 230 through product liability, and we just think it's a fascinating approach," Peltz said.

Currently, "Can't Take Away" is streaming, an AI-powered streaming platform that connects independent movies to audiences. Recent JOLT titles include "Hollywoodgate", "Zurawsksi v Texas" and "Bibi Files", a documentary by Oscar-Winners Alex Gibney and Alexis Bloom, which investigates corruption in Israeli politics.

O'Neal said he and Petels' decision to shock "in order not to look away" is partly because the company can "now quickly and decisively engage audiences and convey a message that audience desires."

“For us, it’s the shock of technology companies that attract us,” he said. “They are using these tools to identify and attract new audiences for viewers who may not be quote records. We are documentary producers and we want our films to speak to everyone.”

Jolt uses AI to power its interest delivery network, allowing movies to connect with their target audience. Tara Hein-Phillip, the platform’s CEO, won’t reveal the shocking numbers that “can’t be removed”, so it’s hard to determine the performance of new distribution services. However, Hein-Phillip did reveal that the company's most watched movie since the platform launched in March 2024 is the documentary "Your Fat Friend," which paints the rise of writer, activist and influencer Aubrey Gordon. Hein-Phillip attributes part of the film to Gordon's niche, but it's important to follow it online.

“We’re still learning to build audiences and where to find their stuff and how long it takes to build them,” Hein-Phillip said. “This is a little different for every movie. We really focus on trying to find a unique audience for each movie. In a sense, there’s a problem because it’s not a reliable audience to say, ‘Oh, we’ve built a lot of people for this particular movie, and now we can turn them to (another) movies and they’re all going there.’’ They won’t.”

The company utilizes advanced data analytics and machine learning to develop performance marketing plans to target the specific audience of each movie and raise awareness. All collected data are shared with the respective Shocking Filmmakers, who gain 70% of Shocking power and retain full ownership of their work and all future rights.

“Initially, we thought Jolt was just a chance to put the movie there,” Hein-Phillip said. We would do some marketing about it, we brought the movie to the world and tried to push it, and we could still do that, but now we realize that to build an audience, you actually have to do something. Some movies are coming, they have done the job, they have done the job, some movies are not ours, they have not come.

"Works" can include drama distributions, performances that affect sports or festivals.

Hein-Phillip said that besides being a "great, influential film", Jolt's collaboration with O'Neill and Peltz "can't move away" due to Doc's audience potential.

"There are a lot of viewers in this movie - parents, teenagers, lawyers, educators, etc."

Ironically, to attract these audiences, Jolt and the director “can’t move away” rely on social media to help you understand the film.

“We are not anti-social media,” Petlz said. “What we are trying to say in the movie is – take responsibility for it right.”

"Can't look away" will be released Bloomberg Media Platform in July.