Founded in 2015, Film-TV Body Spcine began with the Film Council in São Paulo, but has grown into a driving force for the Brazilian film and television industry. In addition to supporting the work, it has launched the Citywide Theatre Tour, a public streaming platform and in 2021 it is Brazil’s first local production incentive. It also supports training programs focused on diversity and inclusion and collects data through its audiovisual observation stations.
Amid the pandemic and in-depth federal cuts under former President Jair Bolsonaro, Spcine has become a pillar of industry resilience and a powerful symbol of Brazil's commitment to cultural diversity.
"Spcine's journey can be understood from the stages, each of which is marked by important milestones," said Spcine CEO Lyara Oliveira. "The focus of the initial phase is to build the infrastructure that remains our mission center today, such as the establishment of the St. Paul Film Commission, Spcine Circuit and our first public funding program.
"The next phase of integration and growth. We have greatly expanded public policy, launched training programs and implemented dedicated programs," she said, adding: "We are also facing a challenging period of institutional tensions and by institutional tensions and by COVID-19 PANDEMIC PANDEMIC, which requires us to be strategic and continue.
The surviving Bolsonaro year has more demands on the organization. Fortunately, as a public company with its own government, it has more resource control and is different from traditional institutions, Oliveira said.
"Since Spine is a municipal entity, changes at the federal level often have a smaller impact. In addition, the environment in St. Paul is conducive to business continuity and development. The city has historically valued entrepreneurship, legal and administrative stability and promoted conditions for business thriving - which is thriving regardless of political transformation."
Totó Parente, the cultural secretary of Sao Paulo, pointed out
The city is already “the largest audio-visual production center in the south”
hemisphere. ”
“The industry is not only creative and culturally relevant, but also strategic with its economic capabilities. It generates more than 57,000 jobs, accounting for 22.3% of Brazil’s audio-visual GDP, with an estimated direct impact of US$1.2 billion, with a total transfer zone of more than US$1.6 billion. Film and television are key drivers for Innovation, Innovation, Intervation of Innovation, Importions oivernation and International Offfection and International Invest.
He added that São Paulo City Hall's investment in the audiovisual sector has grown significantly, especially through Spcine, who noted its various initiatives, including Brazil's first cash discount program for local and foreign production, which can repay up to 30% of local fees.
"In both versions, the city invested about $8.65 million, generating more than $15 million in return on production spending, which clearly demonstrates the economic potential of the industry," he noted.
Parente said it is now the second decade, and SPCINE is trying to expand global partnerships to promote sustainable production, promote cooperation in Latin America and develop its innovation and training programs.
He added: “A key goal is to consolidate St. Paul’s position, not only the largest audio-visual hub in the southern hemisphere, but also a global model of inclusive and forward-looking public policy in the creative economy.”
Oliveira said that political and sector coordination remains a major challenge for SPCINE.
“Our goal is to maintain and expand these networks, ensure funding continues to support our incentive programs and implement new programs that are aligned with the current reality of the industry,” she said. “We recognize that audio-visual is a growing field where new business models and technologies emerge regularly. That’s why we are alert to these developments and strive to develop responsive, forward-looking public policies.”