In some ways, Fox has published the most traditional up-front presentation anyone might see this week. Executives and talent will focus on live sports and news, with all men wearing suits and no mention of subscription services. Even if they have one.
In other respects, Monday afternoon’s show was the postmodern Odyssey, as evidenced by 95-year-old Rupert Murdoch, sitting in the fourth line with his son Lachlan and members of the proletariat, nodding to Jay Z’s “public service announcement,” who took to Jamie Fox to the stage for Jamie Fox to show his impression of the master and impressed by Donald Donald.
That was within the first five minutes.
Denis Leary told Boston Celtics fans in a Manhattan Center audience that their Knicks Pep rally next to Madison Square Garden. David Letterman lifted La Jennifer Gray in Michael Strahan's air to facilitate Indycar Racing. Tom Brady Bean got his poor pass from his sports player and former teammate Rob Gronkowski to some anonymous media buyers.
Fortunately, no one seemed to be injured. And there is also a lot of coherent messaging between the talent parade that seems reluctant to follow the teleporter and the musical prompts that hit at odd intervals. After “Tell YA” predictions about last year’s Fox News will dominate the Election Night Report (DUH) and that medical drama Doc It will be a hot (legal surprise) and the court is in progress. Jeff Collins, president of Fox Corp advertising sales, marketing and branding partnership Jeff Collins, quickly inserted several statistics. More attractive is that 24% of the commercial time broadcasting plans with over 1 million viewers are on Fox. You may take a moment to solve this problem before reading.
Collins sells streaming Tubi supported by Fox Sports, Fox News Media, Fox Entertainment and Ad, especially sports and news. After all, they are one of the ad-friendly properties offered this week. Speaking of advertising-friendly, Toubibibi's one hour or even fifteen minutes in last year's lineup.
“We have a business model,” CEO Anjali Sud said of her fully ad-supported platform, which now has 97 million active monthly users. “It all depends on delivering the right ad to the right audience at the right time.”
These advertisers desperately want to attract young audiences, but they don’t seem to want to see them in the wild. Viewers became uncomfortable when Tubi launched Z Gen Gen Talent inserts projects with titles like “Kissing is a Simple Part” and “How to Lose Visibility Competition.”
Shortly after the children freed up the stage, Fox News's Martha MacCallum interviewed a remote Bret Baier with 180 tones who interviewed Trump with his iridescent gritting teeth while serving in Riyadh, Saudi Arabia. Remember, buyers, these are the commander's person in charge on the speed dial.
It's a fascinating thing that hasn't affected the talent out of the past six years. Fox News was covered up on the field before the studio was sold to Disney. Now, Jane Lynch shares stage time with Harris Faulkner. Jon Hamm, Sarah Michelle Gellar, Brendan Fraser is the name of the Marquis who follows Jamie Foxx.
Hamm has cartoons on the broadcast network (Hamm mad Men joke. "I have a lot of good memories," he said. "Mainly from the time I worked in advertising in the 1960s."
Just a few hours ago, NBC hyped up its upcoming 100th anniversary, and Fox concluded his speech with its own milestone: Gordon Ramsay’s 25 years on the Internet and 250 years on the United States. Apparently, the country's six-year anniversary data highlights Fox's 2026 programming plan.
If we make it a year, we will see how it is shaped.