AMC Networks is the latest entertainment entity and the first cable TV player to formally reach an agreement with emerging Hollywood-generated AI player runways, Hollywood Reporter Learned.

AMC will use the technology of the New York company to generate marketing images and help unproduced programs.

Runway co-founder Cristóbal Valenzuela told thr When asked about the AMC partnership. “This is the most important technology in their lives – it’s a moment of destruction.”

AMC Networks With AMC and BBC America's portfolio and streaming services tremble, Acorn TV and AMC+, AMC Networks has a range of numerous platforms, in addition to bringing the TV pillars on World Peak TV to World Peak mad Men,,,,, Walking zombies and breaking Bad Go to the world. But with the long-term fact of the rope, and even larger streaming media struggling for ideas, the company has been hit hard. In its latest earnings report, AMC Network’s profits have dropped by nearly $63 million, and it is believed the company is looking for ways to be able to have less than paid without suffering from quality declines.

Still, AMC's streaming service has over 10 million subscribers, suggesting that its content includes current key hits Dark wind,,,,, Walking zombies Franchise expansion and display Anne Rice's Immortal Universe - If the cost is retained, you can make a profit efficiently.

AI production images can help show hosts figuring out what or will work in the air at the high cost of low-cost trial and error correction systems without high cost.

A marketing image different from the first use case will be viewed directly by consumers, which will allow the network to run out of a range of promotional materials without spending more time and money trying to capture imm with body shots, although how both the audience and the industry will receive it is an open question. At this point, these images and videos are intended to be used in the show.

"When we explore the potential for change in our business, we see strong opportunities to enhance our marketing and creation methods," Stephanie Mitchko, executive vice president of global media operations and technology at AMC Networks, said in a statement provided. thr Regarding the deal with the runway, this is not exclusive. “Our goal is always to use every tool we can use to help our creative partners fully realize the stories they want to tell.”

Company executives declined to comment further on the story.

Many entertainment company owners have been steered by powerful AI models such as Runway's recently released Gen-4, which has the ability to generate videos in high and often indistinguishable quality compared to real-life shooting, and has been used in real-life ways. Lionsgate and Harmony Korine’s Edgelrd are one of the companies that have reached a deal with Runway, and James Cameron has worked with Meta to develop a number of technologically avant-garde plans, which may include AI and so-called mixed reality, which combine real and virtual worlds.

Many other studios are patching the runway, OpenAI, Stability AI, Luma Dream Machine and other models behind the scenes, but given the early nature of the technology and the sensitivity of the Hollywood Guild to problems, they are not publicly touting it. However, the runway seems to be accumulating partners willing to name their own titles, even if they are primarily medium or peripheral companies.

To mainstream its tool and synthetic media categories, the runway will hold an “AI Film Festival” at the Lincoln Center in New York on Thursday, which includes shorts made of AI. A week later, the Los Angeles event will be held in the wide stage theater.