Robert Jenrick warned that the Conservatives need to “mov” through new policies or quickly make up their minds in a world known for social media.
Although the shadow attorney general did not directly criticize Kemi Badenoch during the time of policy formulation and said he accepted a bad election defeat and needed to reflect, he warned that the Conservative Party faced a "existential crisis" without quick action.
Badenoch, who beat Jenrick in the party leadership competition last year, drew some criticism from the party for insisting that the Conservatives should not rush to formulate policies but spent the next few years rebuilding voter trust.
Asked about generating a new policy at an event in London on Wednesday night, Jenrik said: "I do think you have to move. It's not a criticism. I mean, it's just self-evident, we live in a competitive political landscape now, you have to move quickly or you'll create someone else that's going to get in."
Jenrick often tours outside the abstract to make recommendations in other areas, saying at the Economic Affairs Institute Thinktank event that his own goal in judicial policy is to “be as proactive as possible and highlight problems and propose solutions.”
He continued: "I think we should do this because the public wants not only to hear your criticism. They also want to hear that you have some answers to these challenges."
Jenrik said the response to such disastrous election failures was “always challenging and slow”, but warned that if the party waited too long, the party was in danger, especially now facing challenges of British reform.
"The task of regaining trust is not easy," he said. "But I do think that modernity is the pace of political movement, and people are fast in forming opinions on businesses, organizations, and individuals.
“This is part of social media that is fueled, so even in our recent memory, you can’t be directly similar to the way the opposition recovers.
“In the past, our Conservatives had fierce competition in rights, so it really means there is a real sense of urgency behind our efforts, or should be what it should be.”
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He believes that the most direct similarity may be the conservative struggle with Margaret Thatcher in the 1980s, but also faces the rise of the centrist Social Democrats.
"It's the existential crisis for Labor," he said. "So I think we have to take the same approach now, namely, to aim for that and to fight there every day to save the Conservatives."