Food traceability network ReposiTrak has entered into a strategic partnership with US-based store operations technology provider Upshop.
Combining their respective technology platforms, the partners aim to bridge traceability data from the supply chain to retail stores, providing a seamless traceability solution from start to finish.
The alliance will integrate ReposiTrak's supplier network and shipment tracking data with Upshop's network of more than 450 retailers.
The integration will facilitate a comprehensive program that not only complies with Section 204d of the U.S. Food and Drug Administration (FDA) Food Safety Modernization Act (FSMA 204), but also provides the opportunity to improve compliance by merging supply chain data with store data. Paths open to profit and growth.
This synergy aims to improve inventory management, labor allocation and customer experience through advanced automation.
Mark Hawthorne, chief innovation and strategy officer at Upshop, said: “Traceability requires data from the supply chain and, importantly, correct and accurate batch code data for each shipment is captured when the retail store confirms receipt of the product. For us, ReposiTrak is the leader in capturing and managing supply chain data, starting with the supplier and providing a single, comprehensive traceability solution.”
FSMA 204 requires retailers to track key data elements at the store level for each shipment containing high-risk foods listed on the food traceability list.
There is clear momentum within the industry to actively adopt such systems, as major industry players have committed to strengthening traceability measures ahead of the FDA's January 20, 2026 enforcement deadline.
The partnership between ReposiTrak and Upshop provides grocers with a seamless path to FSMA 204 compliance from source to store.
It also enhances visibility into supply chain data, which can be used to optimize operational efficiency, reduce shrinkage and waste, while driving sales growth.
"Our partnership combines ReposiTrak's strengths in traceability data management and connectivity with Upshop's broad retail technology foundation," said Randy Fields, ReposiTrak Chairman and CEO.
"Together, our existing platform makes traceability easier for retailers and their suppliers. It enables traceability requirements without adding steps to the check-in process or reorganizing legacy systems."
"ReposiTrak and Upshop Links for End-to-End Traceability Solutions" was originally created and published by Retail Insight Network, a brand of GlobalData.
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