Hundreds of social media posts and websites operated by financial influencers will be cancelled after city regulators take action.

The Financial Conduct Authority (FCA) said the move was part of an international crackdown, which led to the arrest of three people in the UK.

So-called Finfluencers can legally provide financial tips about social media to large audiences, but sometimes this can get involved in illegal financial advice.

This may include a lack of authorization and a failure to explain the risks – all of which are packaged in promotional positions using a luxurious lifestyle.

Regulators across the UK, Australia, Canada, Hong Kong, Italy and the United Arab Emirates participated in the crackdown within a week.

In the UK, this led to 650 requests for social media deletion, while 50 websites operated by unauthorized Finfluencers cancelled the deletion, the FCA said.

It also sent seven "stop and stop" letters and invited four Finfluencers to interview.

"The message we give Finfluencers is loud and clear. They have to act responsibly and only promote financial products where they are authorized to do so - or face consequences."

There are strict rules surrounding the mandate requirements for financial promotion in the UK. In some cases, these situations have been dropped by Watt, FCA's head of financial crimes.

The typical thing you might see is that in a sunny place, someone will be in a sunny place, wearing some super cars, wearing designer clothes and trying to sell lifestyles. ”

“They usually say they have super algorithms, which means they are a great trader so you can pay for it and then they will send you the trade.”

But, for this, she said: "You have to be authorized."

The FCA can ask social media platforms to delete certain content, but regulators do not have the authority to do so.

It calls on these platforms to act faster as per their request.

The request comes as the Finance Committee has written to technology company Meta, the owner of Facebook and Instagram, questioned its response to such harmful content.

The committee asked Meta to raise this, why "it sometimes takes you up to six weeks to respond to a request for revocation from the financial conduct authorities?"

A statement from Meta on the committee letter said: "A isolated incident occurred at the end of 2024, resulting in delays in taking the small number of reports from the FCA. This was corrected, and the FCA quickly processed all other relevant reports."