NBC bets that Ray Romano and Sebastian's Sebastian Maniscalco threw some Bruschettas down the ice, which could make viewers happy about the upcoming Winter Olympics in Italy next year.
NBC Sports will use Kentucky Derby to launch a marketing campaign for next year’s Milano Cortina game, leaning towards two of the most famous and funniest Italian Americans to help it out.
"Who talks better about the Italian Winter Olympics than two very Italian guys?" The NBCuniversal's CMO, who joked about TV and streaming, was interviewed by NBCuniversal in an interview Hollywood Reporter.
The site was shot with the help of industrial light and magic to recreate the Italian Alps in a scene in Los Angeles, seeing comics debate about which winter sports they want to try, from a mountain top with snowboards to bones and renger, and then play a more reasonable curling and a bowl of pasta on the ice.
"It was an interesting opportunity for us, while getting involved in Italy and talking about the upcoming adrenaline-filled exercise that is coming in just a few months," Storms said.
The location is a continuation of NBC's Paris Olympic coverage, the company's real leaning towards celebrities who help sell the game in promotions and in the game itself, Snoop Dogg became a fan favorite.
“We certainly felt that our script (along with the Paris Olympics) was very successful, so when we moved to Milano Cortina, we took a lot of clues from that script and moved it and continued to evolve.” “It was an evolution and continuation of the script, which was kind of like triggering a dialogue and having a cultural conversation with a connection with celebrities.”
The sport will kick off nearly a year of efforts to shock Americans at the Winter Olympics and everything they need.
“Americans want more Olympics in daily conversations,” Storms said. “When we talk to people, it’s obvious that they want to talk about the Olympics and these athletes, not every four years, they want it to be part of a cultural conversation that is 365 days a year.
Or as Maniscalco said: "Ray and I partnered with the Olympics - two Italians were trying to figure out the winter sports. We thought we thought 'Luge' was a kind of pasta."