According to Nielsen’s latest mobile audience measurement report, Prabhas’s pan-Indian action wonder “Salaar: Part 1 – Ceasefire” has become the most watched movie on Indian mobile streaming platforms in March 2025.

The film directed by Prashanth Neel, currently streaming on Jiohotstar, is ranked No. 1 along with Netflix’s Tamil language comedy Dragon, highlighting the growing appetite for multilingual content in the subcontinent.

Nielsen data tracks viewing habits on seven major streaming platforms, including Prime Video, Jiohotstar, MX Player, Netflix, Sonyliv, and Zee5, revealing a variety of content landscapes that dominate regional productions and international fares. These rankings are based on passive mobile measurements of Android users aged 18-45 in the city market, with a population of more than 100,000.

Jiohotstar became the main platform across categories, claiming to have seven of the top 10 movie attractions and gaining multiple positions in the original and non-original series rankings. The platform’s powerful display reflects its extensive content strategy and competitive positioning in India’s crowded streaming market.

In the original series category, the MX player's "Aashram" held the highest position, followed by Jiohotstar's "Thukra Ke Mera Pyaar". It is worth noting that Netflix's Korean drama "When Life Gives You Orange" took third place, highlighting the platform's successful push for K-Content for Indian audiences. The enduring popularity of "Stranger Things" that won fourth place shows the continued appeal of the Netflix flagship series.

The non-original series rankings dominated by familiar TV favorites, with “MTV Roadies” leading Jiohotstar ahead, followed by the long-running Indian soap operas “Yeh Rishta Kya Kehlata Hai” and “Anupama.” HBO's "Game of Thrones" finished ninth, proving that advanced Western content continues to find dedicated audiences on Indian streaming platforms.

March data covers content across subway, mini-Mitro, tier 1 and tier 2 cities, and its ranking is determined by Nelson's composite metric combination of coverage and time spent. The measurement focuses on users of the new consumer classification system segments A, B and C, representing the core population of Indian cities to drive streaming consumption.

India's position as a mobile-first entertainment market continues to drive streaming growth, and PwC's research shows that Indians spend 78% of their time on mobile apps related to entertainment and media. At this stage, traffic in the world's second largest Internet market was largely dominated by mobile Internet users, thus enhancing the importance of Nelson's mobile-centric measurement methods.