Popular beauty influencer shoots dead during Tiktok live broadcast in Mexican salon

Authorities said Wednesday that a Mexican social media influencer was shot dead during a live stream on Tiktok, where she had thousands of followers.

Mexican media named her Valeria Marquez, 23, who released videos related to beauty and lifestyle, some of which were watched hundreds of thousands of times.

The Gelisco State Attorney’s Office reported that she was killed Tuesday night at her beauty salon in Sapopan.

"The victim was someone who had a positive presence and influence on social media," it said in a statement. "A man entered the house and apparently shot her."

According to Reuters, Max was seen saying "They are here" during the live broadcast, and the voice on the screen asked, "Hey, Valley?" According to Reuters, Max answered "Yes" before mute, and then she was shot dead a few seconds later.

Mexican beauty figure influencer shoots dead during Tiktok live broadcast — Mexican social media influencer Valeria Marquez, 23, was boldly shot dead during a Tiktok live broadcast in a beauty salon she worked in Zapopan. @v___marquez via Instagram via Reuters

The motive for the attack was not immediately known.

The area is a hotbed of criminal activities and is home to one of Mexico's most violent drug trafficking groups. Jalisco's new generation cartel. The team is accused of using fake job ads to attract new members and Torturing and killing new soldiers Who resists

However, so far, investigators have found no evidence behind the shooting of the criminal group, Roberto Alarcon told reporters.

Zapopan Mayor Juan Jose Frangie said his office had no record of Marquez asking for help to the authorities due to the threat to her.

"It's incredible that you're making videos and then being murdered. Women are the worst things to do," Frangi said.

According to media reports, Max was killed by a man who pretended to bring her a gift.

Just a few hours later, Luis Armando Córdova Díaz, a former MP for the Mexican PRI Party, was also shot dead in a café in the area, according to the Associated Press. The state attorney's office said he was killed in the Valle Real neighborhood of Zapopan.

The United Nations said that in Mexico, about 10 women or girls are rampant in crime and gender-related violence every day.

According to the United Nations, at least 50,000 women have been murdered in Mexico since 2001, but only 2% of cases ended with criminal sentences and only one in 10 victims have reported their aggressors.