Netflix is ​​starting to stream new episodes of the popular British preschool series "Peppa Pig" in the United States today and launches the "World" of the "Peppa Pig" game app. The move is the most Netflix has built not only its video game product so far, but it is the title of Pre-K.

“What we know from movies and TV when we think about overall children’s game strategy is what they learn with the kids, it’s about focusing on getting familiar and focusing on things that kids already know and love,” Netflix Kids Gaming Chips Gaming Chip Lisa Burgess told type. "And we also saw the hint of the game combination. Just like if you focus on bringing familiar things into our service, it can help our members understand what we offer. So, starting with the highest level of games, what types of games do we want to choose? What do we want to choose? We want to pursue a big piece of IP, a much-loved IP, relevance to Netflix, and the interests of Peppa Falls, and the things that are interested in those interests. Peppa Pig has been a great game for years, so when we think about all the opportunities, it's one of the best options we want to pursue."

According to Netflix's "Peppa Pig" app, users will be offered activities including puzzles, mini games (difference differences, dress-up games and memory challenges) and coloring books.

Burgess describes the "World World" of the "Peppa Pig" game as "very approachable" and is interested in eight-year-olds, and the "best spot" are children aged 2 to 5 years old. "It's about the age spectrum, but more about how many games they've been exposed to in the past," Burgess said.

"Overall, the focus of this strategy is on familiar things, so familiarity can be IP, not necessarily IPs that are tied to the game," Burgess said. "And kids of this age are very driven by IPs. They want to play with their favorite characters. So they just want to interact with these characters, and there are a lot of great kid games now. Dimensions, does the existence of IPS not bring a good gaming experience for kids?

Example: On Monday, Netflix announced it had obtained streaming rights to the Powerhouse PBS children's series "Sesame Street" and will develop video games for "Sesame Street" and "Sesame Street Machinery Manufacturers."

"High level, it's all about the familiar big intellectual property," Burgess said. "Some will be existing games that have been built, some will be games we build from scratch based on large IPs."

Netflix said that children and families accounted for 15% of their total viewership so far, and the weeks of playback week made its children’s games “an extension of a safe environment that parents already trust,” including the subscription.

As Netflix builds its overall gaming lineup, it also becomes interested in the user’s product for each age group to target subscribers’ titles.

“It’s a million dollar question: how do you really promote this journey?” Burgess said. “With kids, there is a point in time when you no longer want to sit at the kids’ desk. So you can’t design experiences that are marked for kids because they no longer want to do that.

Netflix is ​​able to use its existing data from children’s profiles and family viewing habits to adjust the process from children’s games to more adult games, like new content it feeds kids as it ages.

“For every possible place, we’re going to try to take these learnings and apply them to the game, but we have a lot to do a lot with the overall journey and discovery experience, and that’s what we consider when scaling the game combination for kids and with the greater diversity,” Burgess said.