It is a social media platform that loves to see yourself as the forefront of the latest youth culture and sets the latest trends for others. But what is more familiar to Tiktok in music, television and observations of everyday life in Britain is the new generation of nostalgia.

Gen X and aging millennials are rediscovering 2000s music and television and are first discovered by Gen Z. Last year, using #NOUGHTIES NOSTALGIA HASHTAG grew 36% in entertainment content last year - and ERA also enjoyed it with a fashion renaissance.

Originally from 1999 to 2004, Sex and City has been the subject of 108,000 videos on the site, with videos doubled in the past year. Gossip Girls have been the subject of 1.2 million videos from 2007 to 2012. Gilmore Girls run from 2000 to 2007 and has 1 million related videos. The Vampire Diary lasted for eight years until 2017, and it was the most discussed diary, with 2 million videos so far.

The British show Skins also caught the eye, a drama about a group of teenagers in Bristol that first aired on E4 in 2007. To date, it has 1.6 million positions worldwide.

“We see the love of the 90s and Noughties in all key content categories,” said Lily Hall, Tiktok UK, Ireland and Nordics’s Program and Insights Manager. “Obviously, this is still big in terms of fashion and beauty, and we’ve been seeing old music, TV shows and movies resurface as users find this comfort and escapism in the past.

"The older series is currently the most popular series on the platform. You already have a new generation of old TV shows rediscovered, and the older generation redisplays their old favorites."

Tiktok's preference for "Britcore" content has surpassed the demand for nostalgia of the 2000s, with creators sharing videos about their fashion and lifestyle, childhood toys and toys, as well as snacks such as pink and white mice, such as pink and white mice, and animal cream biscuits from Cadbury.

Crime dramas have also had a bigger impact, with related videos increasing by 70% over the past 12 months.

The out-of-control of adolescence leads to content, studying how it is made in a one-shot way. The program's hashtag creates 76,000 videos. Other creators have rediscovered codes such as Silence and Relatives.

In music, the wave of nostalgia includes the rediscovery of tracks such as Imogen Heap's Headlock, which was released in 2005 and Jessie J's price tag was released in 2011.

But the most surprising regression success was a song that was recorded 64 years ago and was only considered good enough to make a B-side. However, Connie Francis's little baby has been adopted by a new generation and has caused a sensation on the platform. Francis, 87, joined Tiktok himself.

The track has become popular on the website and has become the subject of over 20M video creation. 65 years after Francis became the first woman to top the Billboard Hot 100 list. Tiktok said the song was used as a soundtrack for wholesome content around family and pets.

Nara Smith, Kylie Jenner and Kim Kardashian include celebrities who join the trend.

"This reminds us that the Tiktok community doesn't care about genre or age," said Sheema Siddiq, artist partner manager at Tiktok. "Did the song be released a month ago or decades ago. What matters is whether the community can be creative."