A man shopped at a Nike export store in Los Angeles on April 10, 2025.
Frederick J. Brown | AFP | Getty Images
The largest footwear brand in the United States demands President Donald Trump to propose tariff probation.
Footwear distributors and U.S. Trade Group sent a letter from the White House this week asking for a so-called reciprocal tariff exemption, which the association said posed a "existential threat" to the footwear industry. The letter is signed by 76 footwear brands, including Nike,,,,, Adidas,,,,, Skechers and Under Armour.
The letter dated April 29, reads the letter, which many companies make affordable footwear for hard work, cannot absorb the tariff rates so high, nor can they afford these costs. Without immediate relief to reciprocity tariffs, they will simply close. ”
"Many orders have been put on hold and the U.S. consumer's footwear list may soon be lowered," the trade group said.
Trump's extensive tariffs announced on April 2 include levies in several countries, which are a major source of footwear suppliers, including China, Vietnam and Cambodia. Although the initial tariff rates in Vietnam and Cambodia were reduced to 10% in a 90-day period, the Trump administration only imposed relevant duties on Chinese imports, with the current effective tariff rate of 145%.
Trump's higher tariffs on dozens of trading partners will resume in early July.
Adidas previously warned this week that tariffs would bring higher prices to U.S. consumers. In late March, Nike's financial director said global taxation and economic uncertainty would lead to lower sales in the current quarter.
The Footwear Association letter said the industry already had a significant role in products such as children's shoes before Trump announced widespread tariffs. The trading group said U.S. footwear companies face a total of 150% to 220% tariffs.
"This is an emergency that requires immediate action and attention. The U.S. footwear industry has not had several months to adjust its business model and supply chain while absorbing this unprecedented unforeseen tariff system," the association wrote.
The group further warned that tariffs would not cause manufacturing to return to the U.S., as Trump promised,,,,, Because they delete the certainty that businesses need to change their investments and procurements.
The White House did not immediately respond to CNBC's request for comment.