The New Zealand government's tourism campaign titled "Everyone must go", is a ridicule and mockery from residents who criticize it as deaf, especially when the New Zealanders themselves are in trouble.

Officials said in a Sunday announcement that they spent $500,000 ($287,000) on the campaign targeting tourists from New Zealand's largest tourism market neighbor Australia.

Like many countries, New Zealand has been working to restore its tourism industry since the Covid-19 pandemic, with Australia still having 88% of its 2019 level.

Tourism Minister Louise Louise Upston said in a press release: “What New Zealand’s tourism industry is saying to our Australian partner is that we do business, there are a lot of deals and we’d love to see you soon. ”

Critics disagree, saying the slogan sounds like New Zealand is advertising clearance sales. Others said it invited the bathroom joke.

"I think 'everyone has to go' might refer to the toilet needs of some of our high-travel travelers. I mean, the queue is ridiculous," Kushra Tangel Mann, a travel spokesman for the opposition Labor Party. Cushla Tangaere-Manuel told New Zealand news media RNZ.

Upston did not respond to an email request for comment.

The sport is due to record-breaking New Zealanders leaving the country of 5 million, partly due to concerns over high cost of living and lack of job opportunities. NZ STATS said on Monday that the country's net immigration losses were 47,100 New Zealand citizens last year.

More than half of these immigrants went to Australia and they could live under reciprocity arrangements and have no visas.

NZ STAT said on Monday that 3.3 million tourists arrived in New Zealand, a 12% increase from 2023. Year.

Tourism is New Zealand's largest export earner before the pandemic, and the Conservative government has seen it as a way to boost the economy. Last month, officials said they were relaxing visa rules to allow digital nomads to work in New Zealand on holiday visits, hoping they would spend more time there.

Opposition MPs said that while they would welcome more tourists, they were concerned about the environmental impact and whether the country's tourism infrastructure could support them.

“We have issued a digital nomadic announcement and now we have this, anyone, anytime, anyone is paying attention,” Tangaere-Manuel said.

To address these issues, the New Zealand government nearly increased the admission fee for international tourists from $35 to $100 ($62.20) in New Zealand last year. Australians are exempt from paying taxes, and the proceeds provide the same campaign for their travel dollars, which sparked controversy.

Social media users are skeptical about the slogan “Everyone has to go” pointing out another possible use.

"Worth our use in the next election," read a comment on social media platform X.