Netflix Betting Pepper Pig It can help it gain a foothold in the fast-growing children's gaming business.

Streaming giant will debut on Monday The World of Peppa Pigwhich includes puzzles, mini games, tinting (er, tinting) and other interactive elements, as well as clips of long-running British children's show.

this Peppa The game is the first new episode to be released just hours after Netflix's deal with Sesame Workshop. Sesame Street Starting from the 56th season of this year. Netflix says it also has the right to build on new games based on both Sesame Street and Sesame Street Machinery Manufacturer.

this Pepper Pig The game debuts with the release of Season 7 of the Netflix show.

Over the past few months, Netflix has made a strategic hub to focus its gaming business in key areas such as games based on mainstream IP, party games, narrative games and kids games. this Pepper Pig Game is the company’s first major bet on kids’ games, hoping to combine the plot from the show with a comprehensive interactive game that can help it stand out in other streaming competitions (other services have PEPPA plots, but only Netflix offers the game as well).

“After sharing these exquisite focal areas a few months ago, The World of Peppa Pig Lisa Burgess, general manager of GM Games at Netflix, said: “Today starts toward this versatile kindergarten IP, which is our first step towards this multi-unit destination. Learning from our team of films and series, we’ve got to be aligned with people kids already know and love. This means leading a large, familiar world – characters they’ve seen, toys they’ve played, games they’ve already loved – and/or IPs connected to Netflix.

"and Pepper Pig In particular, it’s an iconic British preschool series for over 20 years,” Burgess added: “So when we think about where to start our journey into children’s games, Peppa is at the top. ”

The streaming giant says children and families account for 15% of the company’s total viewing time, so it’s trying to expand it into the game to create a safe environment for them to play with children.

“Since Netflix already offers a single membership that many families already pay for, we remove barriers to entry, add value to existing members and can reach a wider audience,” Burgess said. “Bringing The World of Peppa Pig In the 7th season of the series, Netflix’s game is exactly the value we hope to bring to members. They watch with existing Netflix membership and Play in their favorite world. ”