The Los Angeles-area fires destroyed thousands of buildings and caused tremendous emotional distress in the industry-leading epicenter, prompting mass evacuations of nearly 200,000 residents. There are many ways to support displaced citizens and provide some resources to those working in the entertainment industry, but some larger music companies and brands have taken the matter into their own hands through generous donations.
Angelenos are banding together to support prominent charities like the Cal Fire Foundation, the Los Angeles Fire Department Foundation, the Los Angeles Food Bank and the Pasadena Humane Society, as well as other specialty support centers in areas like Santa Anita (volunteers are constantly needed) Contribute to Parks and Pasadena Community Employment Center and more.
Amazon Music
Amazon has committed $10 million, with funding coming from Amazon Music, Prime Video and Amazon-MGM Studios, as well as Ring and Whole Foods Market. The donation was donated to the American Red Cross of Southern California, FireAid, MusiCares Fire Relief Effort, World Central Kitchen, the Los Angeles Fire Department Foundation, the Los Angeles Wildfire Habitat Fund and the Los Angeles Chamber of Commerce Small Business Relief/Recovery Fund, according to the company blog.
sony music
Sony announced a $5 million donation to support wildfire relief, with the funds going to organizations that support first responders, community rescue and recovery efforts, and employee assistance programs.
Beyoncé’s BeyGOOD Foundation
Beyoncé has pledged a total of $2.5 million in fire relief funds, with donations going to families in Altadena and Pasadena. In addition to assisting those who have lost their homes and belongings, BeyGOOD will assist churches and community centers in other affected areas to meet the immediate needs of those affected by the fires.
discos
Music marketplace Discogs has pledged to donate proceeds from sales starting January 17 to MusiCares, the non-profit arm of the Recording Academy, to help people in the music industry with issues such as evacuation and relocation expenses, instrument replacement/repair, home damage and medical care. , mental health services and other basic life needs.
Recording Academy and MusiCares
The Recording Academy and MusiCares have jointly committed $1 million to support music professionals affected by the crisis.
All In My Hands Foundation by Metallica
Metallica has committed $500,000 to assist in the recovery process, funds that will support the California Community Foundation's Wildfire Recovery Fund and the Pasadena Community Foundation's Eaton Canyon Fire Relief and Recovery Fund.
Warner Music/Blavatnik Foundation
The Warner Music Group/Blavatnik Family Foundation Social Justice Fund has announced a $1 million donation to firefighting and reconstruction efforts in the Los Angeles area. The money will be donated to organizations such as the California Community Foundation, LAFD Foundation, Project HOPE and MusiCares.