Asia is more than half of the top 15 emerging travel destinations this summer, according to a report released by MasterCard School of Economics on Monday.
Tokyo and Osaka ranked first, which compared summer flight bookings in 2024 and 2025 to find the places where travelers grew the most.
Rankings show that there is an ongoing interest in Tokyo, which ranked second on the list last year.
Paris ranked third, reflecting the decline in travelers caused by the 2024 Summer Olympics, followed by Shanghai ranked fourth.
Beijing, Seoul and Singapore are in the top 10 - with two cities in Spain, Parma de Mallorca and Madrid, and Rio de Janeiro, Brazil - enjoying two little-known attractions in Asia, respectively, Nha Trang in Vietnam and Nha Trang in Japan and Fukuoka in Japan respectively.
The report shows that interest in visiting Asian cities is mainly driven by Asian, European and American travelers.
Asia is also a summer travel list for Middle Eastern travelers, although interest is on vacation in Thailand rather than on Japan. The report shows that the most increased bookings for summer flights from travelers from the Middle East are Bangkok, followed by New York and then Phuket.
Tokyo is the most visited city in the world in 2024, as the depreciated yen attracts value-seeking travelers, the weakest level against the dollar since 1986.
According to the Mastercard Economics Institute, the depreciation part of the yen reversed - the currency reached 147.98 relative to the Green Guard, but it remains an important factor in attracting tourists.
It shows that currency fluctuations are more important than Asian travelers.
The report shows that the depreciation of yen depreciation by 1%. The report shows that the depreciation of yen by 1.5% increased visits to mainland China, while Germany, France and New Zealand increased by 0.2%.
The report shows that, likewise, the dollar fell by 1% and more visits to the United States were made from Taiwan, Singapore, South Korea and India.
However, British travelers are largely immune to currency fluctuations. The report shows that despite currencies in Australia, Hong Kong, Japan, Switzerland and the United States, their travel patterns remain stable.
It says: “May’s analysis reveals a trend that travelers from Asia tend to be more sensitive to exchange rate changes… (This is) an element that highlights the characteristics in outbound travel plans.”
The report also notes that economic and political factors have changed travel preferences before the summer.
The report notes that more people are traveling to Saudi Arabia, especially to Jeddah and Riyadh, which has been stimulated by the government's economic diversification efforts, increasing investment and business travel.
However, international visits to the United States are declining, most notably Canadians.
A report published on April 23 by JPMorgan said foreign travel to the United States showed obvious signs of weakness. It said that while foreign tourists will see growth this month, the arrival of international air fell by nearly 5% in February.
According to JPMorgan Chase estimates, in 2024, foreign spending in the United States reached $215 billion, accounting for about 0.7% of the country's GDP. Therefore, its impact on GDP growth will be reduced by 10% by less than 0.1%.
“Nevertheless, in the tourism and education sectors, the recession could be felt significantly: Foreigners account for 6% of tourism demand in 2023, while over 10% of hotels and restaurants, and they also account for 6% of higher education enrollment.”
According to a JPMorgan Chase report, in this case, the weakness of the dollar may attract more visits.
This is especially true among Asian tourists, who account for 40% of U.S. foreign travel spending in 2023, it said.