Microsoft triples investment in artificial intelligence

Microsoft made three announcements this week that are important for how the company makes its big bets on artificial intelligence by 2025. It started by creating a new AI engineering team to focus developers on building AI platforms and tools for both areas. Microsoft and its customers. Microsoft then announced on-demand pay-as-you-go proxies for its relaunched Copilot Chat for businesses, and ended the week by bundling Office AI capabilities into Microsoft 365 for consumers and increasing subscription prices.

All three announcements are tied to Microsoft's insatiable desire for AI to win. The company still prioritizes safety through employee performance reviews, but it increasingly feels that promoting artificial intelligence is an equally important priority.

The new engineering team is a great example of Microsoft's priorities. Led by former Meta Engineering Director Jay ParikhThe new CoreAI – Platforms and Tools division will bring together Microsoft’s Dev Div and AI Platform teams. Microsoft CEO Satya Nadella It described the reorganization as “the next leg of the shift into AI platforms” and said it would “reshape all application categories.” Nadella has often said the pace of artificial intelligence is changing software development, and now Microsoft is building an AI-first application stack to try to capitalize on that opportunity.

Combining Microsoft's AI platform efforts with its development arm will make AI central to the tools, platforms and services Microsoft builds for customers and its own teams. Nadella even described this platform shift as the ability of Microsoft's artificial intelligence agents, which are essentially virtual workers that automate tasks, to ultimately be able to build custom applications. For Microsoft, it's a transformation that looks like it will move the company from software as a service to software as a service - where once manual human tasks will be automated by software and artificial intelligence.

Microsoft has been selling cloud computing to businesses for the past 15 years, luring them away from traditional software licensed and installed on local servers in favor of servers hosted by the software giant. Before becoming CEO, Nadella led Microsoft's transformation into cloud infrastructure and services, a transformation that brought great success to the company. Now, Nadella appears to be betting on being able to automate many human-centric services and package them into software solutions that Microsoft can sell to enterprises.

I spoke with some employees in Microsoft's development department this week, and it's clear there's some uneasiness about the company's commitment to AI at all costs. Microsoft's new artificial intelligence engineering team formed days after Meta takes over Mark Zuckerberg Predicts that by 2025 "Meta and other companies working on this will have an AI that effectively becomes a mid-level engineer in the company who can write code." in an interview Joe RoganZuckerberg said he believes that, over time, much of the code in Meta apps "will be built by AI engineers rather than human engineers."

It's a scary prospect for the thousands of engineers at Meta and Microsoft who have spent their entire careers learning how to build software. An engineer on Microsoft's new CoreAI team told me that there is now a feeling that if you are not fully committed to artificial intelligence, there will be no place for you in this new team.

Microsoft's transformation here will undoubtedly see changes in engineering jobs as part of the AI ​​revenue opportunities the company continues to pursue. Investors are increasingly looking for returns on Microsoft's big investments in artificial intelligence, with recent reports suggesting the company is trying to sell businesses on paying extra for AI-powered versions of its Office applications. That's probably why this week we also saw Microsoft relaunch Copilot as Microsoft 365 Copilot Chat, complete with free ChatGPT-like features and pay-as-you-go proxies. It is a rebranding of what was once Bing Enterprise Chat, then Copilot, and now Copilot Chat.

me and Jared SpataroThe relaunch is also Microsoft's latest attempt to get people hooked on using artificial intelligence at work, Microsoft's chief marketing officer for artificial intelligence said earlier this week. “We found that when you start using it, you get used to it and appreciate the value it provides at work,” Spataro said.

Copilot's free chat feature is already popular with businesses that rely on Microsoft software and services, and by adding an agent feature, businesses have the opportunity to pay extra to automate tasks using artificial intelligence.

Microsoft can also use this Copilot Chat to entice businesses to upgrade to the full version of Microsoft 365 Copilot for $30 per user per month. "While Copilot Chat is a powerful new entry point for everyone in the organization to develop AI habits, Microsoft 365 Copilot remains our best-in-class personal AI work assistant," said Spataro.

This is where Copilot truly transforms from a simple chatbot into a more assistive technology that can analyze Excel data, write paragraphs in Word, or generate entire PowerPoint presentations for you. Many CTOs tell me that businesses are finding the greatest value in Copilot within Microsoft Teams, where an AI assistant will transcribe meetings and extract key talking points so you can easily take calls you may have missed.

However, most businesses won't pay extra for Copilot within Office applications. While adding an artificial intelligence version of the Python programming language to Excel is powerful, and Outlook email summaries are useful, Microsoft needs more compelling features if it wants businesses to pay $30 per user per month. Copilot function.

A similar story exists on the consumer side, which is why Microsoft this week began bundling its AI-powered Office features into Microsoft 365 personal and home subscriptions. Instead of asking consumers to pay an extra $20 per month for Copilot Pro, Microsoft is raising its subscription price by $3 per month to bundle Copilot into Office applications.

As part of this price increase, Microsoft is offering a set of AI credits that can be used in applications such as Word, Excel, PowerPoint, Outlook, and OneNote on Copilot. You'll earn these points each month, which can also be used to generate images, etc., in the Designer application or in applications on Windows such as Paint, Photos, and Notes. If you want unlimited use of Copilot or all these AI features in Office applications, you still have to pay for Copilot Pro.

Microsoft has been testing this Microsoft 365 subscription change in some markets in Australia, New Zealand, and Asia, and this week's global launch feels like a larger test before the company does something similar with its business subscriptions.

Google is likely to force Microsoft's hand in this regard, as it was revealed this week that its Gemini Business plan (which previously had to be paid $20 per user per month) is now free. Google is now bringing all of its artificial intelligence capabilities to its Workspace app for free, putting pressure on Microsoft to make some similar moves for Microsoft 365 business customers.

As competition heats up in 2025, expect Microsoft to introduce more creative pay-as-you-go agents or AI credit methods to get consumers and businesses addicted to AI.

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Thank you for subscribing and reading to the end. This week's issue is a day late as Microsoft's final AI announcement of the week will be released on Thursday. next week Notepad It will also be released on Friday, the day after the Xbox Developer Direct event.

If you hear about any other secret projects from Microsoft, you can contact me via email at notepad@theverge.com or chat privately with me on the Signal messaging app, I'm tomwarren.01. I'm also tomwarren on Telegram if you'd like to chat there.