The Michigan Attorney General alleged in a lawsuit filed Tuesday that Roku illegally collected personal information from children, did not ask for permission without the consent of his parents, and without the consent of his parents. Roku said in a statement that it "strongly disagrees" with the "inaccurate claims" in the lawsuit.

Michigan Attorney General Dana Nessel filed a lawsuit against Roku in the U.S. District Court for the Eastern District of Michigan. The lawsuit alleges that streaming platform companies violated the Federal Children’s Online Privacy Protection Act (COPPA) and the Michigan Consumer Protection Act.

"Roku blatantly violates the Child Privacy Act and illegally exposed to Michigan's children to conduct intrusive data collection practices," Democrat Nessel said in a statement. "We cannot allow companies to endanger the security of our children's personal information. My office remains committed to holding responsible companies that violate Michigan's family rights and seeking to profit at the expense of children's safety and privacy."

Roku said this would challenge the lawsuit. “Roku strongly disagrees with the allegations in today’s documents that do not reflect the way we serve or the efforts to protect audience privacy,” the company said. “We plan to challenge these inaccurate claims and look forward to demonstrating our commitment to trust and compliance.”

The company's statement continues: "Roku respects and values ​​the privacy of users. We do not use or disclose children's personal information for any other purpose prohibited by law, and we do not work with third-party network trackers or data brokers to sell children's personal information to sell children's personal information. We will earnestly establish a secure online environment. We rely on ROKU's content to rely on our content. Our content depends on our content. We rely on our browser, and we contact us. Day."

According to a Michigan AG lawsuit, Roku (unlike some competitors) does not offer parents the option to create their child’s profile, “putting both parents and children in many of the same data collection practices.”

The lawsuit alleges that Roku systematically collects, processes and discloses children's personal information, including their location, voice recordings, IP addresses and persistent identifiers that track children's browsing history on Roku and throughout the Internet. All of this is a category of personal information protected by COPPA, according to the Michigan AG Office.

The lawsuit further claims that Roku enables third-party channels to collect personal information from children to “attract content providers to their platforms and increase advertising revenue.” In addition, Roku allegedly enhanced its collection and profitability of children's personal information through partnerships with third-party network trackers and data brokers, "some of which have been sued by the FTC to track individuals' locations."

Roku also "actively misleads parents to collect their children's personal information and claims parents' confusion about their rights to protect their children's personal information," the lawsuit said.

The attorney general’s lawsuit seeks “to stop Roku’s alleged illegal data collection and disclosure practices, require Roku to comply with federal and state laws and to compensate, reparations and civil penalties for years of suspected misconduct against Roku.”

This link is available in this link for a copy of the lawsuit.