Over the years, large television networks have launched a range of new technologies to sell ad lists. Now, some of their smaller competitors have the opportunity to do things.

A group of veterans in media deals are setting up a new company called Audyns to help advertisers place their ads in front of a specific audience to watch independent television networks that are not controlled by large American media conglomerates. The company hopes to aggregate inventory from independent network groups representing 30% or more of the country’s linear TV impressions and help advertisers buy it in a way that goes beyond traditional audience demographics – freeing up audiences that are usually not developed by more typical buying methods.

Michael Strober, the latest chief revenue officer at Nexstar Media; Todd Gordon, a former senior director and entrepreneur at Interpublic's Magna; Dan Aversano, former head of sales at Televisaunivision and Time Warner, jointly helped advertisers buy national linear TV ads on several different networks through a single program.

"We believe that the future of linear television is for viewers first," Steber said in a statement.
Audyns, we see opportunities to connect agents and networks through a well-planned market
Advanced Independent Inventory - Provides data-driven accuracy and simplicity of operation
Advertisers expect today. ”

Audyns is forming customers for the current "upfront" market and will work with television companies such as Great American Media, Family Entertainment Television, Reelz and Televisaunivision. The company is expected to announce other customers in the coming weeks.

Audyns relies on partnerships with some well-known data organizers. Audyns, in partnership with DataFuelx, an industry expert in cross-platform analytics, will deploy forecasting and optimize products.
Audyns will also work with OpenAP, a so-called "advanced audience" data backed by well-known media companies for advertising campaigns across its publisher network.

Participated networks see opportunities to expand their reach among advertisers. “By unifying inventory across independent networks, we are able to reach an interactive audience at scale without compromising the integrity or efficiency of our brand,” said Bill Abbott, president and CEO of Great American Media in a statement. “This is a smart way to connect with buyers who prioritize quality content and impact.”