The broadcaster announced that Lorraine Kelly's morning performance on ITV will be reduced from an hour to 30 minutes, as daytime production at the station is expected to cut more than 220 jobs.

Starting in January 2026, Good Morning UK (GMB) will be extended by half an hour to fill the gap between 06:00 and 09.30 every day.

Lorraine, which currently runs almost year-round, is now airing only 30 weeks in 52 times, while GMB has extended 30 minutes in the weeks of Lorraine until 10:00.

220 layoffs are expected during the day, GMB, Lorraine and Lose Women this morning.

Entertainment Media Deadline Report says ITV's daytime staff currently totals about 450 employees.

Loose women will remain in their current slots - 12:30 to 13:30 every day - but now again reduces the 30 weeks of the year.

This morning, hosted by Cat Deeley and Ben Shephard, will be held 10:00-12:30 on weekdays of the year.

Kevin Lygo, managing director of Media and Entertainment at ITV, said: “Daytime is a really important part of what we do, and these scheduling and production changes will allow us to continue to provide our audience with timelines, giving the audience news, debates and discussions they know and trust, and can enable us to provide us with budgets that span the planned ones, allowing us to reinvest other funds.

“These changes also allow us to consolidate our news business and expand our national, international and regional news achievements and build our proud trusted news history as our audiences need more accurate, impartial news coverage than ever before.”

ITV Studios, which produces the channel’s daytime show, is in consultation with its daytime team on a proposal that will see its three distinctive shows - Lorraine, this morning and the Loose Women - shared resources and operated by a team starting in 2026.

GMB will move to ITN's ITV News at ITN's ITV Studios and bring all its national news gatherings to a hub.

Scottish host Kelly has led Lorraine since 2010. Ranvir Singh and Christine Lampard showed off the show when Kelly left.

In February, ITV announced that Soap Coronation Street and Emmerdale will see their content cut by an hour a week starting next year.

Over the past few years, the economic downturn in advertising revenue has been part of the funding compression across the TV industry.