The cookie barrel old country shop restaurant has been strategically implanted around the interstate since 1969 to attract drivers with convenient, southern hospitality, food options and affordable menu prices.
But, some say, but a cookie gun may lose its charm in a physical makeover.
Rachel Love, a 38-year-old Tennessee resident and a self-proclaimed cookie barrel fan, recently caught the attention of the restaurant chain through her social media videos.
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"When the cookie bucket takes away the last piece of nostalgia you left behind," Love captioned the Tiktok video last month as she showed the interior of the updated location. (See the video at the top of this article.)
The post has collected thousands of comments from other cookie lovers, many of whom disapprove of the new look and prefer the original concept.
Rachel Love shares a Tiktok video showing changes to the walls of a Tennessee cookie restaurant. (Rachel Love/@Rachelallthelove)
Love told Fox News Digital that she was in "shocked" when she first saw the white walls and huge murals on the side of the restaurant near her parents' home.
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“I thought they were starting it to paint it brown again,” she said.
The interior has also changed.
The Tennessee biscuit barrel location is painted white with murals on the sides of the building. (Rachel Love)
"There are no antiques on the walls," Love said. "Their only antiques are in the fireplace mantle."
Sarah Moore, chief marketing officer at Cracker Barrel, said everything that people like the Tennessee restaurant chain will not go away.
“We have been very transparent about the transformation platform over the past year,” Moore told Fox News Digital. “One of our strategies really focuses on this physical experience.”
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Moore told Fox News Digital that Cracker Barrel has been testing "various remodels".
“It’s all about the evolution of intention,” she said. “We are very transparent about the goal of making the store feel brighter and more welcome while maintaining the hospitality and charm of the country we are famous for.”
Cookie barrels have been open since 1969, but are changing. (Tim Boyle/Getty Image)
These include the brand’s iconic rocking chair and nail games.
"Nothing this has gone away," Moore said. "We're just looking for ways to experience it fresh so that we can open the door for more guests."
Love said the cookie barrel employee had contacted her and wanted to remain anonymous, saying the souvenir store is a popular way for customers to pass through time while waiting for a table - part of the remodel.
Moore said there was no reason to worry.
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"Retail stores are a unique thing for us. It's an important part of our overall experience. Things of this nature make us really what we are - and that doesn't change."
"Thank you for loving cookie barrels like we do!"
Still, Love’s videos made such a sensation that the cookie barrels were stretched with a peaceful product, including a gift basket filled with small needles.
"Hi Rachel! Thank you for your love for cookie barrels!
Rachel Love shows off her letters she received from a cookie bucket in response to her viral tiktok video. (Fox News figures)
Moore said Cracker Barrel listened to its customers.
“What guests request is something like brighter space, less cluttered, more stall seats, more seating options, so our guests will be more comfortable when dining with us,” she said.
Love said she believes the quality of food has declined in recent years. “I think they’re trying to save on food costs,” she said.
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Cookie barrels added alcohol a few years ago - things like saying are not necessary.
"If I had supper, I would have it." "I wouldn't go to the cookie barrel to drink."
Guests can also expect more Manu changes. “Similar to our remodeling strategy, menu evolution is also a clear pillar in our transformation framework,” Moore told Fox News Digital Numbers.
Sarah Moore, chief marketing officer at Cracker Barrel, talked to Fox News Digital about the transformation of the restaurant chain. (Fox News figures)
Cookie barrels “doubled over our breakfast, which was an advantage for us, but also expanded our dinner products.”
"The "bonfire" meals that have been absent since 2018 have recently returned to the menu with the brand new bonfire shrimp skillet, which is an incredible value," Moore said.
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"I don't think we have enough credibility for the value we offer," Moore said. "When you get to the cookie barrel, we offer a lot of ways to find value in our own way. If that is taken into account, our average check is $14, compared to $27 in the casual dining industry. Rich and delicious food has always been part of our value equation."
Cracker Barrel's bonfire shrimp skillet is a new thing to the 2025 menu. (Cookie Bucket)
Love hopes that the response to her video will cause a stir in the changes in cosmetics in the cookie barrel and focus on food.
"Prepare with love like before. That's where it all starts," she said. "Food has to be better. Just adding new options doesn't change how people feel about it."
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However, the cookie barrel suggests that it is looking at the future while recognizing the past.
"Everything we do is deeply rooted in who we are," Moore said. "Just, how do we push things that have been so loved in the last 55 years? How do we build them over the next 55 years?"