Senior executives from France's Télévisions, ITV, M6, Warner Bros. Discovery and Arte are the seventh edition of the conversation Lille, the speaker on March 27 as part of the TV festival series Mannia industry program.

The one-day international summit brings together key industry leaders to encourage international cooperation and a shared reflection on the challenges facing the television industry today.

Following a passionate speech by Anne Bouverot, the 2025 edition will explore the key role of creativity in the international audio-visual industry with panel discussions and several keynote speeches from senior industry executives. This year’s Lille dialogue will be dedicated to launching Peak TV: A challenging period in the future, including AI funding and audience changes.

"After a period of delight, the audio-visual industry is now facing three major challenges. First, a financial crisis is marked by a fierce struggle to capture advertising budgets. Second, given the shift in the transition from the younger generation to social platforms this year, with this The sociological challenges related to the advertising crisis, finally the industrial revolution driven by the undeniable impact of artificial intelligence,” commented Laurence Herszberg, founder and director.

She added: “It remains a significant platform to curate insightful discussions, collaborative solutions and thought-provoking exchanges among key leaders in the audio-visual industry and we look forward to further researching these topics.”

The theme of the 2025 panel discussion for series Mania is: All eyes of advertising budget: What is the impact on content creation? Fast forward - AI Revolution: What will our industry look like in five years? DeepFake & Algorithms: How should we develop critical thinking among our audience? And retain a benign European model: the challenge of AVMS revision in 2026.

Speakers will participate in this year’s panel, Erik Barmack, CEO of Wild Sheep Content; Antoine Bayet, Editorial Leader of INA; Marianne Carpentier, Head of Emerging Technology, TF1; Johann Choron, AI Gen AI Media & Entertainment Company at Google EMEA Leader; Gregory Dray, co-founder of Animaj; Mathilde Fiquet, Secretary General of CEPI; Susana Gato, President of CEPI; Amélie Lacourt, legal analyst at European Audiovisual Observatory; Jean-Paul Philippot, Executive Officer of RTBF; Ji Limite Picard (Guillemette) Picard, Senior Sgt. Production Technology - Ubisoft's Professional Development Failure; Grégoire Polad, Managing Director of ACT; Sally Reynolds, Chief Operating Officer of the Association for Media and Learning; Femke Wolting, Performance Host and Co-founder, Submarine.

The plan for the day also includes several keynote speeches introduced: Listed below:

Keynote speech: Arts CEO Bruno Patino

Keynote speech French Télévisions: Delphine Ernotte Cunci, CEO of Télévisions in France

Keynote ITV Studios: Ruth Berry, President of International Distribution at ITV Studios

Keynote M6: David Larramendy, Chairman of the M6 ​​Group Management Committee

Keynote TF1: Rodolphe Belmer, CEO of TF1 Group

Keynote speech Warner Bros.: Discovery by Gerhard Zeiler, President of Warner Bros. Discovery International